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                    Jason Lemkin @JasonBeKindLemkin
                  
                  
                    
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                      Dec 28, 2021
                    
                  
                
                
              Great thread. I wonder if it’s more about increasing the surface area your products are exposed to vs. true CAC though. I.e., a combination of top-of-funnel benefits (community) and deal influence (awareness) vs true “CAC”.
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