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                    Michael Girdley @girdley
                  
                  
                    
                      ·
                      Nov 19, 2022
                    
                  
                
                
              Can you drive word of mouth? That’s the absolute best. If you can’t then run excitements on paid advertising to supplement it. My favorite book on that is Weinberg’s Traction book.
               Book
              
                Aug 23, 2014
              
            
          
          
          
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