Yes, the title is weird, but the book is a classic. Most of the ideas are great—granted some of the language is outdated—, and when you read it you can choose what to keep and what to reject. It only works though if you actually believe what you do. So if I keep using your name, Ben, but I do it because I care and genuinely want to connect, it works. If I am doing it because the book said so, it shows and you can sense it.