Research has shown time and time again how irrational humans are in our thinking. We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see.

Well researched and well written, this book offers a 4 step process to help overcome our natural biases and make better decisions. On a side, if you’ve read Switch or Made to Stick you know how fun and easy a Heath brothers book is to read. This one is no different.