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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences

After Skool
3.6M subscribers
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292K views 2 years ago
We often talk of "captive audiences," regarding the performer as hypnotizing their viewers. But just as often, it's the viewers hypnotizing the performer. This disease, of which Perry is but one victim of many, is known as audience capture, and it's essential to understanding influencers in particular and the onlineecosystem in general. Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience. Extra Stuff: Check out Gurwinder's Substack - https://gurwinder.substack.com/ Follow Gurwinder on …...more
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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
17KLikes
292,266Views
2022Aug 30
We often talk of "captive audiences," regarding the performer as hypnotizing their viewers. But just as often, it's the viewers hypnotizing the performer. This disease, of which Perry is but one victim of many, is known as audience capture, and it's essential to understanding influencers in particular and the onlineecosystem in general. Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience. Extra Stuff: Check out Gurwinder's Substack - https://gurwinder.substack.com/ Follow Gurwinder on Twitter -   / g_s_bhogal   Please consider supporting After Skool on Patreon   / afterskool   Visit our site at https://www.afterskool.net/ Or send us an email at afterskool100@gmail.com Song at the end: "On the Run" by Part Native   / partnative   Please share, like, comment, subscribe and hit the notifications bell so you don't miss future videos. Thank you.

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After Skool

3.6M subscribers