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370 pages, Hardcover
First published February 8, 2022
“No stories were viral. No celebrity was trending. The world was still big. The country was still vast. You could just be a little person, with your own little life and your own little thoughts. You didn’t have to have an opinion, and nobody cared if you did or did not. You could be alone on purpose, even in a crowd.”Gulf War, Bush/Clinton election, Nirvana, The Matrix, Titanic, O.J. Simpson’s trial, Columbine school shooting, Seinfeld, Friends, landlines, Oklahoma City bombing, CDs, Napster, Clinton/Lewinsky scandal, Michael Jordan, Blockbuster, the nascent internet… the list goes on and on and on.
“And yet: The texture is what mattered. The feeling of the era, and what that feeling supposedly signified, isolates the nineties from both its distant past and its immediate future. It was a period of ambivalence, defined by an overwhelming assumption that life, and particularly American life, was underwhelming. That was the thinking at the time.
It is not the thinking now.
Now the 1990s seem like a period when the world was starting to go crazy, but not so crazy that it was unmanageable or irreparable. It was the end of the twentieth century, but also the end to an age when we controlled technology more than technology controlled us. People played by the old rules, despite a growing recognition that those rules were flawed. It was a good time that happened long ago, although not nearly as long ago as it seems.”
“The enforced ennui and alienation of Gen X had one social upside: Self-righteous outrage was not considered cool, in an era when coolness counted for almost everything. Solipsism was preferable to narcissism. The idea of policing morality or blaming strangers for the condition of one’s own existence was perceived as overbearing and uncouth. If you weren’t happy, the preferred stance was to simply shrug and accept that you were unhappy. Ambiguous disappointment wasn’t that bad.”
———
“In the nineties, doing nothing on purpose was a valid option, and a specific brand of cool became more important than almost anything else. The key to that coolness was disinterest in conventional success. The nineties were not an age for the aspirant. The worst thing you could be was a sellout, and not because selling out involved money. Selling out meant you needed to be popular, and any explicit desire for approval was enough to prove you were terrible.”
“In the post-Nevermind universe, everything had to be filtered through the notion that this specific representation of modernity was the template for what everyone now wanted from everything, and that any attempt to understand young people had to begin with an understanding of why Nirvana frontman Kurt Cobain looked and acted the way that he did. In the same way the breakup of the Beatles was only half-jokingly seen as the end of the British Empire, the public ascension of Nevermind is where the nineties became a recognizable time period with immutable values.”
The texture is what mattered. The feeling of the era, and what that feeling supposedly signified, isolates the nineties from both its distant past and its immediate future. It was a period of ambivalence, defined by an overwhelming assumption that life, and particularly American life, was underwhelming. That was the thinking at the time.Thanks to NetGalley and Penguin Press for sending me an ARC of The Nineties in exchange for an honest review.
It is not the thinking now.
Now the 1990s seem like a period when the world was starting to go crazy, but not so crazy that it was unmanageable or irreparable. It was the end of the twentieth century, but also the end to an age when we controlled technology more than technology controlled us. People played by the old rules, despite a growing recognition that those rules were flawed. It was a good time that happened long ago, although not nearly as long ago as it seems.
But its more illuminating feature is something that often happens with popular history: An attempt at analyzing the distant past ends up being more astute about the living present.Mr. Klosterman makes this observation while doing the exact same thing, placing topics and events from the Nineties that we still recall into a contemporary context. The beginning of the internet in everyday life. How online music sharing completely changed the music industry. How Fox Mulder and the X-Files normalized conspiracy theories. How the televising of events like the Clarence Thomas Confirmation hearings, the OJ Bronco chase and trial, and Columbine changed how we think about what is real (“Anything experienced through the screen of a television becomes a TV show”). And how the 2000 Election “was the end of small differences. Moving forward, all differences would be colossal and ideological.”
The feeling of the era, and what that feeling supposedly signified, isolates the nineties from both its distant past and its immediate future. It was a period of ambivalence, defined by an overwhelming assumption that life, and particularly American life, was underwhelming. That was the thinking at the time. It is not the thinking now. Now the 1990s seem like a period when the world was starting to go crazy, but not so crazy that it was unmanageable or irreparable. It was the end of the twentieth century, but also the end to an age when we controlled technology more than technology controlled us. People played by the old rules, despite a growing recognition that those rules were flawed. It was a good time that happened long ago, although not nearly as long ago as it seems.
(People born after WWII and before 1985) were forced to wrestle with an experience that reconstituted reality without changing anything about the physical world. These interlocked generations — Boomers and Xers — will be the only people who experienced this shift as it happened, with total recall of both the previous world and the world that came next. “If we’re the last people in history to know life before the Internet,” wrote Michael Harris in his book The End of Absence, “we are also the only ones who will ever speak, as it were, both languages. We are the only fluent translators of Before and After.”
The past is a mental junkyard, filled with memories no one remembers. If someone glances at the Billboard singles chart from any random week of the nineties, they will always find a handful of songs that were extremely popular before being wholly erased from the historical record . That process makes sense: The Billboard song chart contains one hundred “hot” songs that change every week, so a music fan who dislikes Top 40 radio might not hear a noteworthy single even once. Movie theaters shuffle the decks every weekend. Sales for a high-profile novel might stall at ten thousand copies before the book goes out of print five years after it was published. Most popular entertainment is designed to be niche and disposable.