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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries, Al Ries

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A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

GenresBusinessNonfictionDesignBuisnessSelf HelpEntrepreneurshipManagement

192 pages, Hardcover

First published July 30, 1998

462 people are currently reading

6305 people want to read

About the author

Laura Ries is a marketing strategist, author, and president of Ries & Ries, the consultancy firm she co-founded with her father, Al Ries. She is known for her work in branding and has appeared frequently as a media commentator.

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