Future Perfect: Paris Hilton & Elizabeth Stark on Crypto & the Creator

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2021Jul 19

Entrepreneur, Artist, and Advocate Paris Hilton and Lightning Labs Co-founder & CEO Elizabeth Stark discuss the cryptocurrency market, discovering Bitcoin, the creator economy, embracing NFTs, and more. https://m13.co/future-perfect-paris-h... With more than 40 million Americans owning Bitcoin and about 4 million Americans who have bought an NFT, cryptocurrency’s rising influence has been more than a decade in the making. As Lightning Labs Co-founder and CEO Elizabeth Stark says, “we're at the beginning of new and evolving models to connect with fan bases using Bitcoin and Lightning.” For Stark, a deep love of music inspired her to develop a native transaction layer that can process thousands of transactions each second at very low cost. “Discovering Bitcoin was eye-opening,” Stark says. “I thought, ‘We can finally have this native way to transact on the internet and enable creators to make money, to engage with fans, to have their community without intermediaries and middlemen who take these massive cuts.’” Meanwhile, the creator economy is booming as creators like Paris Hilton embrace NFTs. “I've always loved digital art,” says the entrepreneur, artist, and advocate who is working on her next NFT collection. “I love that it gives the power back to the creator. Even in the traditional art world, it was all about being able to get into that exhibit that was happening at that art dealer; after selling something, you would never see anything in the secondary market. Now with this technology, artists will be receiving what they deserve for the rest of time.... The creator deserves it because they're the ones creating.”