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How to Decide: Simple Tools for Making Better Choices Paperback – Illustrated, October 13, 2020

4.4 out of 5 stars 1,069 ratings

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Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker.

What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.

What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive?

Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In
How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn:

  
  To identify and dismantle hidden biases.
  
  To extract the highest quality feedback from those whose advice you seek.
  
  To more accurately identify the influence of luck in the outcome of your decisions.
  
  When to decide fast, when to decide slow, and when to decide in advance.
  
  To make decisions that more effectively help you to realize your goals and live your values.

Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life,
How to Decide is the key to happier outcomes and fewer regrets.
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From the Publisher

How To Decide Annie Duke

Editorial Reviews

Review

"'The decisions you make are like a portfolio of investments.' I believe that almost everything can be viewed as a portfolio -- whether it's a set of products a single company decides to make, the schools and jobs and skills an individual invests in, and all kinds of life decisions. The question is, how do we make sure that portfolio as a whole advances you toward your goals -- even though any individual decision within it is a win or loss? In this new book, Annie provides exercises for how to decide. All of us -- not just investors -- should be obsessed with making better decisions." 
--Marc Andreessen, cofounder of Netscape and Andreessen Horowitz

"
How to Decide is a delightful, practical guide to making better decisions in a complex world. Annie Duke explains exactly how to cut through the biases that prevent most of us from making wise choices and offers readers a toolkit for learning from the past and tackling the future in an uncertain world.  I look forward to assigning this book to my Wharton students for many years to come.”
--Katy Milkman, Professor at The Wharton School of The University of Pennsylvania and host of the Choiceology podcast


"What a phenomenal achievement! Written with zest, flair, and compassion, it's a ton of fun, and it's also packed with original ideas."
--Cass R. Sunstein, author of How Change Happens

"Annie Duke gives you the tools you need and tells you how to use them effectively. Smart and practical, 
How to Decide is the best user's guide to decision-making that you'll find."    
--Michael J. Mauboussin, author of The Success Equation

"This is a vitally important book. Simple, powerful and generous, it should be required reading."
--Seth Godin, author of This is Marketing

“No one could explain the process of high-stakes decision-making better than Annie Duke, or make it as entertaining and insightful as
How to Decide. The first decision you should make is to read this book immediately!”
--Garry Kasparov, chess grandmaster and author of Winter is Coming

"
How to Decide is the perfect guide to decision making that you didn't even know you needed. Clear, engaging, and thought-provoking, it forces even those of us to re-examine our thought processes and question the innermost workings of our minds."
--Maria Konnikova, author of The Biggest Bluff

“Many books teach us why we make bad choices. Few help us make better ones. At long last, Annie Duke has tackled that problem. Her handbook for decision-making isn’t just evidence-based and practical—it’s fun too.”
--Adam Grant, bestselling author of Originals and Give and Take

“You can’t learn how to ride a bicycle by reading physics textbooks. You need to get on the bike and practice. And you can’t  become a better decisionmaker by reading micro-economics textbooks. You need to practice by working through the real-world exercises in this state-of-the-art book.”
--Philip Tetlock, author of Superforecasting

About the Author

Annie Duke is an author, corporate speaker, and consultant in the decision-making space. Annie's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts is a national bestseller. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. Prior to becoming a professional player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.

Annie is the co-founder of The Alliance for Decision Education, a non-profit whose mission to improve lives by empowering students through decision skills education. She is also a member of the National Board of After-School All-Stars and the Board of Directors of the Franklin Institute. In 2020, she joined the board of the Renew Democracy Initiative.

Product details

  • Publisher ‏ : ‎ Portfolio
  • Publication date ‏ : ‎ October 13, 2020
  • Edition ‏ : ‎ Illustrated
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0593418484
  • ISBN-13 ‏ : ‎ 978-0593418482
  • Item Weight ‏ : ‎ 13.4 ounces
  • Dimensions ‏ : ‎ 7.3 x 0.74 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 1,069 ratings

About the author

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Annie Duke
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Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking. On February 6, 2018, Annie’s first book for general audiences, “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts” will be released by Portfolio, an imprint of Penguin Random House. In this book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision making experiences at the poker table.

For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads-Up Poker Championship. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.

Annie now spends her time writing, coaching and speaking on a range of topics such as decision fitness, emotional control, productive decision groups and embracing uncertainty. She is a regularly sought-after public speaker, addressing thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference. She has been brought in to speak to the executive teams or sales forces of organizations like Marriott and Gaylord Resorts, among others. She is a sought-after speaker in the financial sector, with clients such as Susqehanna International Group and CitiBank. Annie regularly shares her observations on decision making and critical thinking skills on her blog, Annie’s Analysis, and has shared her poker knowledge through a series of best-selling poker instruction and theory books, including Decide to Play Great Poker and The Middle Zone: Mastering the Most difficult Hands in Hold’em Poker (both co-authored with John Vorhaus).

Annie is a master storyteller, having performed three times for The Moth, an organization that preserves the art of spoken word storytelling. One of her stories was selected by The Moth as one of their top 50 stories and featured in the organization’s first-ever book. Her passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need. She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice, and raised $730,000 for Refugees International, a charity that advocates for refugees around the world. In October 2013, Annie became a national board member for After School All-Stars. In 2014, Annie co-founded How I Decide, a nonprofit with the goal of helping young people develop the essential life skills of critical thinking and decision making. In 2015, she became a member of the NationSwell Council. In 2016, she began serving on the board of directors of The Franklin Institute, one of America’s oldest and greatest science museums.

Annie currently resides in the Philadelphia area. You can visit her website at www.annieduke.com.

Customer reviews

4.4 out of 5 stars
1,069 global ratings

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Customers say

Customers find the book provides practical advice on making decisions and is a total pleasure to read. The writing is well-structured and easy to understand, with amusing examples throughout.

AI-generated from the text of customer reviews

33 customers mention "Advice"31 positive2 negative

Customers appreciate the book's practical advice on making decisions and improving decision-making processes. One customer notes that it nicely complements traditional books on the subject, while another mentions it provides a toolset for approaching decision making.

"...not be an exaggeration to say that it drastically changed my relationship to decision-making, and made explainable the former mad god of consequences..." Read more

"The process laid out non only leads to better decisions but to an awareness and understanding of our own weaknesses...." Read more

"...language of probability quite powerful; it simply helps people to normalize their confidence and risk tolerance ranges using vernacular like “a lot”..." Read more

"Plenty of actionable decision frameworks. Talks about the role of cognitive biases in decision making and how to mitigate them...." Read more

18 customers mention "Readability"18 positive0 negative

Customers find the book easy to read and practical.

"...This book is fun with relatable and amusing examples (loved the "Dr. Evil on 4th Down" section referring to NFL coaches' dilemma)...." Read more

"...There is something useful for everyone. It is so good, I read it twice and culled out tools and methods which I now use regularly...." Read more

"...This book was fantastic and one to be read a few times. Actually, not read, but used...." Read more

"...It is really worth to read." Read more

8 customers mention "Writing quality"8 positive0 negative

Customers find the book well written and easy to read, with one customer noting its structured format.

"Annie Duke knows her stuff. She writes clearly, provides important ideas, recommendations, along with the tools to implement all of it...." Read more

"...And, when I did, the text started making sense. Just like working math or physics...." Read more

"...It’s easy to read and well written. It is useful as a read and a reference. It’s very practical and does not make extravagant claims...." Read more

"...Well written. Thanks Annie!" Read more

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Top reviews from the United States

  • Reviewed in the United States on May 24, 2025
    Made decisions easier and better for me. Like adding both positive and negative outcomes and assigning probabilities. I will do a better job when asking for feedback.
  • Reviewed in the United States on May 20, 2022
    Annie makes a point of knowing the difference between low-impact and high-impact decisions.
    Annie cautions to Beware Hindsight Bias, as this assessment is based entirely on the decision’s outcome. It says little about the decision itself.
    & since we often forget the process that went into a decision, but we usually remember the result, most people miss the value of learning from those experiences. Annie emphasizes that it is always a mistake use the quality of a result to assess the quality of a decision. & further, it is a mistake not to consider the role of luck. In psychology, it’s also known as outcome bias. Annie calls this "Resulting" & warns that it leads to repeating the same errors or faulty decisions because we’re not assessing the decision-making process at all. We’re only looking at the outcome.

    Obviously, if we want to learn from our decisions, misremembering the facts after the outcome only confuses us on how we made the decision in the first place. Commonly, Hindsight bias had us convince ourselves that an outcome was obvious or predictable, but outcomes are very rarely inevitable.
    Also known as "creeping determinism" , the way we retrospectively understand our decisions is usually
    a distoeted & revised recollection of what we knew when the decision was made.

    Annie's antidote is to use a
    KNOWLEDGE TRACKER:
    You can’t learn from your decisions if you don’t gather sufficient data about them.
    Annie instructs us to document the information & logic of a decision as it is being made. Then to go back after the outcome & analyze what happened.
    By comparing this before-and-after knowledge, seeing what was missed or miscalculated. Gathering the data for many decisions, will reveal patterns. Eventually you can develop a sense of the common flags of biases signs and learn to spot them in real time.

    Assess your level of certainty:
    "Will" = 90-95% certain
    " more likely than not" just means greater than 50 percent certainty.
    " could happen" means 20%
    After you establish upper and lower constraints use something called a "shock test" --> ask yourself if you’d be shocked if your expected outcome ended up outside of this range.

    Some of these low-impact decisions qualify as freerolls – the drawbacks are few, but potential benefits are plentiful. You have nothing to lose, and won’t be any worse off afterward if things don’t work out.

    If a decision is High-Impact, Annie has a six-step method to reduce bias and make higher quality decisions.

    1.) List a realistic selection of potential outcomes.
    2.) identify the upsides and downsides of each particular outcome.
    3.) Estimate & quantify how likely each outcome is.
    4.) compare the probability of each outcome you like with those you dislike.
    5.) repeat the first four steps for all other considerations.
    6.) compare the preferences, payoffs, and probabilities of each option & decide

    We tend not to question our own beliefs since we collapse our identity with them. Questioning our beliefs means they could be wrong and therefore occur as a threat to our sense of self. Therefore we frequently refuse to acknowledge any bit of reality which is contradictory.

    Annie suggests using a "PERSPECTIVE TRACKER":
    An accurate perspective comes from a blend of outside view and inside view. Our inside view is the world from our perspective, according to our intuition, and beliefs. The outside view, is the world as others perceive it.
    If you want an honest response when soliciting feedback, don’t disclose your own opinion first. The author describes this as quarantining your beliefs to avoid infecting others with your contagious opinion. Psychologists know this as the framing effect, a cognitive bias that occurs when the order in which information is introduced influences the way we, the recipient, interpret and judge that information.
    In group meeting allow everyone to turn in independent opinions first, then discuss.

    Rather than positive thinking, diligently identifying obstacles to a potential outcome can help you avoid them in the first place. Psychologist Gary Klein calls this a " premortem". This requires you to generate reasons for why a particular goal fails before it even begins.
    21 people found this helpful
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  • Reviewed in the United States on March 4, 2023
    Our lives are produced by the decisions we make: what we eat, read, watch, our exercising or not, our choosing to move or attend one college over another, one field of study over another, whom to befriend or marry or stay away from; all of this, the fabric of our lives is woven with the thread of our decisions. Whatever you want to do, whoever or however you want to be, you will get there by way of daily decisions.

    Terrified by the consequences of my decisions, I spent years deciding from-the-hip, regretting decisions which led to bad outcomes, and spending longer and longer trying not make the wrong choices. Under the weight of particularly oppressive analysis paralysis, I decided to pick up this book. It would not be an exaggeration to say that it drastically changed my relationship to decision-making, and made explainable the former mad god of consequences, providing the tools to face uncertainty with confidence.

    The outcome of your life relies in part on your decisions, and this book, if taken seriously, will improve the quality of your decisions.
    6 people found this helpful
    Report
  • Reviewed in the United States on November 29, 2024
    The process laid out non only leads to better decisions but to an awareness and understanding of our own weaknesses. All of these things together help make us better at all we do.
    2 people found this helpful
    Report
  • Reviewed in the United States on November 29, 2020
    Plenty of actionable decision frameworks. Talks about the role of cognitive biases in decision making and how to mitigate them. But I think a few long formed blog posts would suffice in explaining the core concepts
    10 people found this helpful
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  • Reviewed in the United States on October 13, 2020
    I’ve used Annie Duke's prequel “Thinking in Bets” to describe everything from understanding passive aggressive behavior to prioritizing work decisions. Her follow on book — part practical advice, part roll up your sleeves workbook, part behavioral science treatise - is superb and has become part of my go-to personal and business library (I read a pre-release copy of the manuscript, disclaimer, I have an acknowledgement). The book builds up your decision making acumen by forcing you to think about the frameworks — implicit or explicit — you’ve assembled over time. Some highlights: thinking about pre-mortems as a way to enumerate all possible failure modes and detect them before you end up in post-failure decision states. Differentiating earned or intentional outcomes — results of actions or decisions — from “luck” or outcomes that were not the result of a decision (whether this is losing to a 48-1 draw in poker or a confluence of bad events in the business world, it’s the same thing). Keying on decisions that are repeatable and outputs that create happiness for you; considering the impact of “free rolls” (decisions where there is limited downside for a good upside, like buying a lottery ticket or going on an informational job interview). Finally, I found the dissection of the language of probability quite powerful; it simply helps people to normalize their confidence and risk tolerance ranges using vernacular like “a lot” or “likely” and then translating that into actual, comparable ranges. My electronic copy is a ready reference; have already used the pre-mortem examples several times to play out the “This Is Us” trope of “What’s the worst that could happen?” When you examine your options using rigor, you eliminate some of those worst options.
    42 people found this helpful
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  • Reviewed in the United States on July 23, 2021
    Annie Duke compiled a trove of insight, tools and hacks for sound and rapid decision making. There is something useful for everyone. It is so good, I read it twice and culled out tools and methods which I now use regularly. My only complaint is the writing is tedious at times.
    2 people found this helpful
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Top reviews from other countries

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  • Glenn
    5.0 out of 5 stars Excellent read!
    Reviewed in Australia on April 10, 2022
    Excellent read
  • Ara Mamourian
    4.0 out of 5 stars Solid read
    Reviewed in Canada on March 14, 2021
    Decent read. Some of it is pretty basic but overall solid book that focuses on the decision making process not the results
  • Kindle Customer
    5.0 out of 5 stars An awesome Book best I ever read
    Reviewed in India on November 26, 2023
    Thank You Annie, for writing such a wonderful book, it's detailed explanation on how a decision can be made changed my thoughts process entirely.

    Ita a Must Studied book as a Part of educational syllabus.
  • Cliente Kindle
    2.0 out of 5 stars Expected more
    Reviewed in Brazil on November 26, 2022
    As a background, I read thinking in bet from the same author. For How to decide, I found it very basic. In my opinion, this book could be gathered in 10 pages. There is a lot of "silly" examples.
  • Ingrid
    4.0 out of 5 stars El jardin de las mariposas
    Reviewed in Mexico on October 22, 2023
    Buen libro, con ejercicios incluidos, te ayuda con decisiones a largo plazo
    Report