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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) 3rd Edition, Kindle Edition
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
- ISBN-13978-0133597264
- Edition3rd
- PublisherNew Riders
- Publication dateDecember 23, 2013
- LanguageEnglish
- File size40.2 MB
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Editorial Reviews
About the Author
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Product details
- ASIN : B00HJUBRPG
- Publisher : New Riders
- Accessibility : Learn more
- Publication date : December 23, 2013
- Edition : 3rd
- Language : English
- File size : 40.2 MB
- Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 210 pages
- ISBN-13 : 978-0133597264
- Page Flip : Enabled
- Part of series : Voices That Matter
- Reading age : 18 years and up
- Best Sellers Rank: #159,116 in Kindle Store (See Top 100 in Kindle Store)
- #2 in User Experience & Usability
- #7 in Web Design (Books)
- #7 in Web Site Design
- Customer Reviews:
About the author

Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 700,000 copies in print.
Its younger sibling is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 25+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund.
His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.
Steve currently spends most of his time either a) writing, or b) watching old movies on tv (when he really should be writing).
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book informative and easy to read, particularly praising its strategies on usability testing and practical guidance for website projects. Moreover, the book is well-illustrated and serves as a definitive guide for UX beginners, with one customer noting its excellent presentation of important material. Additionally, customers appreciate its humor, with one mentioning how it brings out the humor in bad design practices, and its intuitive organization with obvious navigation.
AI Generated from the text of customer reviews
Customers find the book informative, particularly praising its strategies for usability testing. One customer notes it provides a great guide for website projects, while another appreciates how it explains UX at a strategic level.
"...I have to admit it, this book is both informative and entertaining. Now, I am reviewing the third edition published in 2014...." Read more
"...conversational tone of the author makes it an easy read but still very informative...." Read more
"...advice is helping me sift and sort through what’s most important: usability...." Read more
"...It is actually a delight to read, funny, clear and practical...." Read more
Customers find the book easy to read and comprehend, describing it as a practical guide to usability for websites.
"...The conversational tone of the author makes it an easy read but still very informative...." Read more
"...Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and..." Read more
"...Easy read and funny. :-)" Read more
"...In clear, concise language, Steve Krug lays out the principles of good usability and shows how to apply them in practice...." Read more
Customers find the book enjoyable to read and consider it a must-read for design students, with one customer noting it's particularly valuable for project managers interested in user experience.
"Great book - simple to read and highly recommended for any web developer or people in charge of web developers that want to design web based systems..." Read more
"...But that everyone considers so.... Obvious. Great read. Lots of learning. Good job Krug" Read more
"Was prepared to not be impressed, but this is actually a great book. The author articulates things we just take for granted without thinking...." Read more
"Great Book!" Read more
Customers appreciate the book's content on website design, noting its well-illustrated format with plenty of examples and pictures, and consider it a Bible of user experience design.
"...The book is short full of visuals making it easy for anyone to consume quickly...." Read more
"...It's an easy read and provides great visuals." Read more
"Nice and easy read...." Read more
"Classic UI design principles. You don't need fancy words and elaborate UX process, just follow the common sense ideals in this book." Read more
Customers enjoy the book's humor, finding it a great and entertaining read with a unique style that makes them smile as they read.
"...Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and..." Read more
"...I have to admit it, this book is both informative and entertaining. Now, I am reviewing the third edition published in 2014...." Read more
"Funny, short, and in clean language. As a student I was able to absorb these concepts very quickly and see that UX or UCD is so valuable!..." Read more
"Fun, Condensed yet detailed enough. The book not only help you with the principles but also with an attitude of approach in any digital product...." Read more
Customers find the book serves as a good introduction for UX beginners and provides a great overview of basic concepts.
"...Great for beginners, or business owners (like me) who want to have a grasp on the fundamentals...." Read more
"...This is a great place to start, if you’re interested in creating user-friendly websites and mobile apps." Read more
"...wanting to learn how to design an app or a website, this book is a good point to start from. Read it, love it and treasure its teachings." Read more
"...In all seriousness, it is an excellent primer to make sure you cover the fundamentals before moving on to more exotic stuff...." Read more
Customers find the book worth the price, describing it as a collectible item.
"...has inspired lots of people to leave their wives, families, and lucrative careers in order to become designers and usability experts...." Read more
"...incredibly well how to trust UX professionals and value the investment in testing and user centered design...." Read more
"This is a phenomenal book. Written at a basic level, it is valuable for the techie or the lay person looking for best practices in website design...." Read more
"...There are some key points that are very valuable. He reference other books, designers/ researchers...." Read more
Customers appreciate the book's organization, noting its obvious navigation and intuitive structure, with one customer highlighting its clearly laid out chapters.
"This book is accessible, pithy, and well written...." Read more
"...funny, entertaining, full of useful information and at the same time systematic and complete...." Read more
"...[efficient].” This book is learnable in that its format is structured but delightful, with clearly laid out chapters with copious..." Read more
"...backward navigation much faster and intuitive, now that I have breadcrumbs at the top of every page..." Read more
Reviews with images

Read this book before designing your new website.
Top reviews from the United States
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- Reviewed in the United States on June 28, 2025Format: PaperbackVerified PurchaseThis book makes you think, as a content writer or marketer, how online users find information, take it in, and make that call to action; and also, what deters them. It's timeless and based on human behavioural research in the digital world.
- Reviewed in the United States on March 17, 2025Format: KindleVerified PurchaseKrug does a great, short and funny job of explaining why usability is so important. I don’t think the average developer knows what usability is and conflates it with accessibility. This books is timeless and sets the record straight n choke full of great examples, screenshots and explanation. This is a quick read and an important one.
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Reviewed in the United States on November 16, 2024Format: PaperbackVerified PurchaseMuy buen libro de usabilidad ante cualquier situación.
- Reviewed in the United States on December 22, 2023Format: KindleVerified PurchaseIf I were in a bad mood, I might hold back a star because many of the examples shown are outdated, even in this “revisited” version.
But I’m not in a bad mood and I don’t see the outdatedness as Krug’s fault. The way the web evolves and advances, he’d have to publish a new version almost every year to keep up.
And even though the visual examples may be “old,” the concepts and advice still apply.
Now, what will you learn by reading Don’t Make Me Think? It’s possibly you’ll learn nothing, but rather be reminded of some common sense.
That was my experience reading Don’t Make Me Think. Every rule or advice Krug would give, I would think “duh, of course!” And then immediately realize all the ways I or my colleagues were neglecting that rule or advice. It’s a humbling experience.
A lot of the rules and advice boil down to KISS: Keep It Simple, Stupid. We humans have a habit of trying to be clever at times when we not only don’t need to be, but at times when we shouldn’t be. When we start trying to be clever, we confuse people — we make them THINK. As the book title suggests, if we want people to use our websites or apps or buy our products, we don’t want to make them think.
It’s essentially a “back to basics” manifesto full of necessary reminders for how to design user-friendly websites and apps.
- Reviewed in the United States on November 29, 2015Format: PaperbackVerified PurchaseI am a doctor, a surgeon, so you would say why are you reading “Don’t make me think”. Good question.
Today we all live by the web, through smart phones and PCs, apps and websites, not to mention social networks that I personally have not yet discovered. The web and its usability is part of our common language, a new alphabet, grammar and syntax we have had to learn to live in our world and get along in our profession and free time. But if you met a person who was only able to speak and not read and write you would say he is an analphabet, the same is not true for a user of the web from whom no one expects she/he be able of composing or better designing a website or an app.
Presently, many domain professionals are willing to designing web content necessary for their specific necessities, but not yet able to do it by themselves and look for “primers” or “how to..” books to help them start or go pro in this activity.
“Don’t make met think” is I believe one of the basic books to learn from. Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and complete.
Steven Krug is evidently a guru of web usability and he has reached the 3rd edition of his book that has filled the minds and hearts of thousands of computer people. It has been and is so popular I believe because it gets to the point of how to think before starting to design. In some ways it is almost a psychology text or better it uses a practical psychological approach to give simple directives to follow in order to keep on the right tract while carrying out design. It sidetracks into information on attention, the use of time, expert remarks on design and interfaces and also on how people actually think. A whole chapter is focused on ethics of web design: a web site should be a “mensche” or as we would say in Italian “un uomo d’onore”, a man of honor, and another on mobile applications with all their space related problems.
So, if you are a information technology specialist or if you are an amateur wanting to learn how to design an app or a website, this book is a good point to start from. Read it, love it and treasure its teachings.
Top reviews from other countries
- A.Reviewed in Germany on June 7, 2025
5.0 out of 5 stars Good book
Format: PaperbackVerified PurchaseA must-read for anyone in UX design.
- GiorgioReviewed in Italy on May 20, 2025
5.0 out of 5 stars One of the best book for UX
Format: PaperbackVerified PurchaseI read this book when starting studying user experience for web design and i can say i strongly suggest to anyone.
- ArnocskaReviewed in the Netherlands on November 7, 2019
5.0 out of 5 stars Essential
Format: KindleVerified PurchaseYou can learn a great deal of UX best practices from this book alone. I highly recommend reading it.
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- TeTeReviewed in Sweden on December 24, 2022
5.0 out of 5 stars Awesome book!
Format: PaperbackVerified PurchaseAll reccommendations!
- KH Tan (SG)Reviewed in Singapore on October 6, 2020
5.0 out of 5 stars Classic, updated.
Format: PaperbackVerified PurchaseThis book has been a classic since the first edition came out. It has been nicely updated and still reads well with relevant lessons for all who have any involvement with Web Usability.