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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.
Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.
It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.
Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.
It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
- GenresBusinessNonfiction
240 pages, Paperback
First published June 3, 2017
14 people are currently reading
172 people want to read
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Displaying 1 - 7 of 7 reviews
October 24, 2019
Kilka przydatnych tabel, które ciekawie porządkują niektóre mierniki czy elementy planowania treści. Poza tym przenaukowiona do granic możliwości, a przez to nieprzydatna.
August 8, 2017
Great resource for anyone involved with content strategy or content marketing. Dives deep into how to structure your org for this kind of work, the metrics you should look at, etc. I'm planning a half-day workshop around the metrics and goals part of the book. Easy read and lots of great case studies.
May 7, 2018
Overall, filled with great ideas. The content strategy she shares is great and I’ve already applied a few of her pointers. I did think the writing was trying too hard to be smart at times, which made it little hard to read. It was also very long. Parts of this should have been cut out for being both too simple and too complicated depending on the chapter.
March 10, 2020
Korporacyjna mowa, mnóstwo "lania wody" i samej teorii. W drugiej połowie książki dopiero sensowne przykłady praktyczne, całość jako książka kierowana głównie wobec dużych przedsiębiorstw.
June 11, 2024
Pretty good content from the author’s practice. slightly obscure translation in Chinese edition.
June 24, 2023
Overview of marketing tools available
August 2, 2018
A deep dive into content marketing and content strategy with thoroughly researched and detailed metrics and case studies from some of the worlds biggest brands.
Although packed with insightful and high level detail this book is accessible for those new to marketing as well as being an invalable resource for strategic heads (including cross departmental heads as this book would help breakdown silos)
Although packed with insightful and high level detail this book is accessible for those new to marketing as well as being an invalable resource for strategic heads (including cross departmental heads as this book would help breakdown silos)
Displaying 1 - 7 of 7 reviews