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Backstory of what happened

0:00

What Matthew does for work

1:57

Introducing the panelists

3:01

Will course manager for write of passage introduces himself

3:25

Ana alumni of write of passage

5:13

David starts his presentation. Starts with 3 quotes

7:56

Why VC's are successful (they are contrarian enough to give insight without being abrasive).

10:20

Writing good tweets has 4 things in common - checklist is Compression, No Spam, Simplicity and Novelty.

11:35

Curate your feed

16:39

Your Twitter presence

21:47

Matthew talks about having a test account and testing format and content.

28:34

Matthew shares his presentation on Twitter

44:32

Q and A starts

1:13:17

David talks about perfectionist paralysis.

1:13:30

Scheduling Tweets.

1:15:56

How much is too much tweeting?

1:16:59

How do you get stuff done all day with tweeting

1:18:06

If you were starting from 0 or starting from scratch advice?

1:20:20

Hashtags on Twitter.

1:29:08

Sharing your stuff without being too self-promotional.

1:29:29

engaging and replies vs your own articles and tweets.

1:31:50

Lists or following directly?

1:33:05

Question about profile pictures/display pictures.

1:35:03

What's with Matthew changing his name with brands?

1:37:48
How to Crush it on Twitter: David Perell and Matthew Kobach Workshop
957Likes
35,542Views
2020Apr 16
David Perell runs a writing school called Write of Passage. Matthew Kobach is the Director of Social Media for the New York Stock Exchange. David's Twitter:   / david_perell   Matthew's Twitter:   / mkobach   In this 100 minute workshop, Matthew Kobach (Director of Social Media for the New York Stock Exchange) and I present our techniques for success on Twitter. We discuss: How to curate your Twitter feed to maximize influence and inspiration What formats and content make quality Tweets How to be a good citizen of Twitter How to find your niche and use data to cultivate an audience How to use Twitter to become a “lighthouse for like-minded people” Q+A 0:00 Backstory of what happened 1:57 What Matthew does for work 3:01 Introducing the panelists 3:25 Will course manager for write of passage introduces himself 5:13 Ana alumni of write of passage 7:56 David starts his presentation. Starts with 3 quotes from Bill Gurley, and Alisson Allen. 10:20 Why VC's are successful (they are contrarian enough to give insight without being abrasive). 11:35 Writing good tweets has 4 things in common - checklist is Compression, No Spam, Simplicity and Novelty. 16:39 Curate your feed 21:47 Your Twitter presence 28:34 Matthew talks about having a test account and testing format and content. 44:32 Matthew shares his presentation on Twitter 1:13:17 Q and A starts 1:13:30 David talks about perfectionist paralysis. 1:15:56 Scheduling Tweets. 1:16:59 How much is too much tweeting? 1:18:06 How do you get stuff done all day with tweeting 1:20:20 If you were starting from 0 or starting from scratch advice? 1:29:08 Hashtags on Twitter. 1:29:29 Sharing your stuff without being too self-promotional. 1:31:50 engaging and replies vs your own articles and tweets. 1:33:05 Lists or following directly? 1:35:03 Question about profile pictures/display pictures. 1:37:48 What's with Matthew changing his name with brands? This workshop has a mix of practical ideas as well as philosophical principles to enhance your Twitter presence whether you have one hundred followers or one million. Learn More About David: Write of Passage: https://writeofpassage.school/ Read David's Essays: https://www.perell.com/blog David's Twitter account:   / david_perell   David's Online Workshops: https://www.perell.com/writing-workshops David Twitter Email Course: https://ageofleverage.com/twitter David's Online Writing Email Course: https://ageofleverage.com/course

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David Perell

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