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Understanding Michael Porter: The Essential Guide to Competition and Strategy Audio CD – Unabridged, January 31, 2012

4.6 out of 5 stars 907 ratings

A Distillation of The Most Important Business Thinking of Our Time

Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that.

Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face.

Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom.

Understanding Michael Porter will enable all leaders throughout any organization t grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.

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Product details

  • Publisher ‏ : ‎ Your Coach In A Box
  • Publication date ‏ : ‎ January 31, 2012
  • Edition ‏ : ‎ Unabridged
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1596597658
  • ISBN-13 ‏ : ‎ 978-1596597655
  • Item Weight ‏ : ‎ 4.8 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.75 x 5.13 inches
  • Customer Reviews:
    4.6 out of 5 stars 907 ratings

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Joan Magretta
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4.6 out of 5 stars
907 global ratings

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Customers say

Customers find the book concise and easy to understand, providing a great summary of Michael Porter's ideas. They appreciate how it distills core concepts and consider it one of the most comprehensive books on strategy.

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75 customers mention "Readability"71 positive4 negative

Customers find the book easy to read and understand, with a concise explanation of Porter's ideas.

"...of Porter's work before, this book is probably the best vehicle to get introduced to his ideas, and you will gain valuable insights...." Read more

"...It's so well written that I finished in a few days but I did have lots of questions, such as the relationship between business models and strategy..." Read more

"...This connections of discussion and examples made for a very easy to understand and read...." Read more

"...For the first time, in this book, the concepts are presented in a very accessible manner and connected in a very coherent manner...." Read more

64 customers mention "Insight"64 positive0 negative

Customers praise the book's ability to distill Michael Porter's core concepts and consider it one of the most comprehensive books on strategy, highlighting his importance as a leading scholar in the field.

"Michael Porter is considered one of the most important scholars in the field of strategy, and Ms. Magretta's book presents his ideas clearly and..." Read more

"...are laid out logically and explained clearly, with plenty of examples to support the ideas...." Read more

"...gained adequate knowledge Porter idea in this text offers a highly insightful resource for anyone pursuing a future in business strategy and..." Read more

"...from the buzzwords people use in discussing strategy and focuses on some basic principles...." Read more

I found lots of necessary tools of how build business strategy, assess competitive advantage
5 out of 5 stars
I found lots of necessary tools of how build business strategy, assess competitive advantage
the book is a good guidance for clearly explaining strategy, Five forces of an industry, a company’s competitive advantage, the value chain etc.
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Top reviews from the United States

  • Reviewed in the United States on November 7, 2015
    Format: HardcoverVerified Purchase
    Michael Porter is considered one of the most important scholars in the field of strategy, and Ms. Magretta's book presents his ideas clearly and concisely. As a professor of strategy who has been teaching Porter's ideas to executives and students for more than 10 years, I enjoyed the book, even though I have read Porter's books and articles themselves. The book can be thought of as a more detailed yet accessible versions of two of his seminal articles, The Five Forces That Shape Competitive Strategy and What is Strategy.
    If you have not read any of Porter's work before, this book is probably the best vehicle to get introduced to his ideas, and you will gain valuable insights. Even if you have read the above articles however, the book will still be useful, because Ms. Magretta updates the examples, integrates material from other works by Porter and makes the material more accessible without watering it down. The last chapter on Continuity is quite fresh for example. The case study examples have been updated, which was important for me. The discussion of how the desire to grow detracts from strategy is especially insightful and eye-opening. The Q&A with Michael Porter is also unique to this book. Finally, Ms. Magretta presents a list of additional readings case studies for those who are interested in pursuing the material further. In short, there is enough material to satisfy even avid readers of Porter's ideas.
    One could of course point to some weaknesses as well. The strategy field has advanced quite a lot since Porter's ideas have been presented, and a full understanding of his concepts and views requires relating them to alternative views of strategy. For example, his 1996 article, What is Strategy, was written partly as a defense of his views vis-a-vis some of the alternative views. Furthermore, Porter's ideas are controversial and not universally accepted. Finally, one could argue that examples were picked conveniently to support Porter's views. However, these are more critiques of Professor Porter's views, rather than of the book itself.
    One word of caution: Porter's ideas are wide-ranging. He has written about diverse topics such as competitive advantage of nations, clusters and global strategy and health care. Those are not in this book. This book focuses on his ideas on the field of business strategy, which is where he made his biggest mark.
    The book will be most relevant and useful for practicing managers, especially senior managers or those who are part of the strategy formation process in their organizations. However, the general reader can also gain valuable insights. As someone who teaches and studies business strategy, I highly recommend this book.
    33 people found this helpful
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  • Reviewed in the United States on April 28, 2012
    Format: KindleVerified Purchase
    Once again Joan Magretta produces a masterful synthesis of complex business ideas (her first being What Management Is). I'm well aware of Michael Porter's contributions to business thinking but I've been hesitant to read his work directly because it seemed so academic and specialized. But in this book, Michael Porter's ideas are laid out logically and explained clearly, with plenty of examples to support the ideas. A major key to understanding Porter is mastering the definitions of key words or phrases, such as "value proposition", "value chain", or even "strategy". Sometimes it's easy to recognize jargon but sometimes not, so you can be easily be confused or led down the wrong path if you're not paying attention closely. Magretta helps by repeating the definitions at key times to reinforce the ideas and ensure you don't get lost (plus there's a handy glossary at the back) and describes how to analyze or implement them step-by-step. It's so well written that I finished in a few days but I did have lots of questions, such as the relationship between business models and strategy or how do his ideas apply to non-profits (the field in which I work) and those were nicely addressed in the closing FAQ interview. If there are any problems, it's in the Kindle edition. The text and diagrams work out better than most Kindle ebooks (although the charts are at their minimum size limit; larger or zoomability would have been nice) but somehow the Kindle version reads the FAQ, Glossary, and Notes all as page 185 (even though it's simultaneously presented as Locations 2452-3092). That may not be a problem for most readers, but if you want cite a quotation from the book for a research paper or report, or want to jump to that section by page rather than location, you're dead in the water. This problem obviously lies with the publisher or Amazon, not the author.
    5 people found this helpful
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  • Reviewed in the United States on February 22, 2018
    Format: KindleVerified Purchase
    Michael Porter has been regarded as a genius when it comes to marketing strategy. Though his work his considered very academic and often catered to certain fields the book present topics that are more general and explained with a more broad mindset. One special thing that I appreciated were that there were many examples to backup with what the text was referring to. This connections of discussion and examples made for a very easy to understand and read. Some examples that highlight his ideas are the explanations of values. Some examples include “value chain” one handy attribute was that many of these definitions were reinforced several times in order to help the reader understand. Magretta who uses this repetition in important moments helped me solidify the concepts, while also encouraging me to review in the glossary if needed. The importance here is that there is a breakdown of a step by step process in how to understand these ideas. Another example that was very insightful to read was based on the “0 sum competition”. This was related to not focusing on dominating the market share but rather focuses on developing competitive advantage. This seems to be his sole strategy. An interesting concept because no matter how a business often responds to another their competition between each other is often a “0 sum competition”.

    Though my only critic was that these solutions and discussions for strategy were often very vague in nature. Porter’s ideas are not accepted everywhere so there are critics on his view of strategy. Though Porter expressed ideas outside of strategy they are focused on his most influential work. I would say that those readers who will gain the most from this book are those looking to better manage teams and those who currently supervise a team. Though I gained adequate knowledge Porter idea in this text offers a highly insightful resource for anyone pursuing a future in business strategy and management.
    One person found this helpful
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Top reviews from other countries

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  • Keisuke
    5.0 out of 5 stars Great book on classic frameworks
    Reviewed in Japan on May 28, 2025
    Format: KindleVerified Purchase
    Covers very complex topics into very specific frameworks that are easy to understand with real case studies. This allow readers to take actionable steps to implement and craft their own unique strategy
  • Shashi
    5.0 out of 5 stars good refresher
    Reviewed in India on February 5, 2024
    Format: KindleVerified Purchase
    Reminds you that core concepts have no expiry date on their relevance. Reading it after many years post business school is a great refresher.
  • Cliente Amazon
    2.0 out of 5 stars libro que aporta poco
    Reviewed in Spain on August 25, 2022
    Format: HardcoverVerified Purchase
    comentarios típicos y mucho bla bla bla. No lo recomendaría leer
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  • Michael Werneburg
    5.0 out of 5 stars simply an excellent introduction
    Reviewed in Canada on May 17, 2012
    Format: HardcoverVerified Purchase
    This is an introduction to the concepts taught by Michael Porter, and succeeds in that mission perfectly. Written with simple elegance, it conveys important concepts very clearly and thoroughly.

    The author provides a lot of meat in a slender volume, using Porter's teachings to lay out exactly what a strategy should be and must do for a company. What is a strategy, what real competitive advantage means, and how a strategy must be flexible while staying consistent with the best of the firm's existing (and unique) ways of doing things.

    Sometimes when I read a book I'll dog-ear a page or two that I find important. In this case there was simply way too much content that I'd have to return to again: I wound up reading the thing with a highlighter in hand.

    I've now lent it to a colleague at the office, and am using the concepts in this book as a guide in studying the "five forces" surrounding the startup I'm working for, and hopefully deriving a strategy that meets the objectives laid out by Porter.
  • Dr. David Arelette
    5.0 out of 5 stars A convenient reminder of all the ideas that I had forgotten.
    Reviewed in Australia on July 18, 2021
    Format: HardcoverVerified Purchase
    A great and relatively thin book to summarise all the great thinking in the 1980s Porter books - simple and direct, each chapter provides great half page points to copy and circulate. Too many owners of Competitive Strategy remind me that I know only one other person who has read all this book and The General Theory of Employment, Interest and Money as well. Porter's logic just works, this book is easy to absorb, get a copy and start doing strategy properly, it is that simple.