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You Owe You: Ignite Your Power, Your Purpose, and Your Why Hardcover – September 13, 2022

4.8 out of 5 stars 1,817 ratings

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NEW YORK TIMES BESTSELLER • “Eric Thomas moves, inspires, encourages, and challenges people to reach their full potential. You Owe You is flat-out brilliant, and he ain’t lied yet!”—Deion Sanders, Coach Prime
 
No matter your story or your struggle, Eric Thomas—celebrated motivational guru, educator, and problem-solver to many of the top athletes and business leaders—will “help you work harder, discover your real motivation, and crack the code of enduring success” (Ed Mylett, #1 bestselling author of The Power of One More)

If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s
You Owe You is your wake-up call. His urgent message to stop waiting for inspiration to strike and take control of your life is one he wishes someone had given him when he was a teenager—lost, homeless, failing in school, and dealing with the challenges of being a young Black man in America.

Once he was able to break free from thinking of himself as a victim and truly understand his strengths, he switched the script. And now, with this book, Thomas reveals how you, too, can rewrite your life's script. With support, he recognized that his unique gift is being able to capture the attention of all kinds of people in all kinds of settings—boardrooms, locker rooms, churches, classrooms, even the streets—thanks to his wealth of experiences and command of language. Today, Thomas considers himself blessed to speak to an audience that is as large as it is diverse, from the rich and famous to kids struggling in school to young men in prison hoping for a new start.

Thomas’s secrets of success have already helped hundreds of thousands on their journey, but this is his first guide to show you how to start today, right now. These critical first steps include deeply understanding yourself and the world around you, finding your why, accepting that you may have to give up something good for something great, and constantly stretching toward your potential. No matter where you are on your journey toward greatness, you owe it to yourself to become fully, authentically you. And Eric Thomas’s
You Owe You can help get you there.
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Popular Highlights in this book

From the Publisher

When you take ownership, you become the CEO of your life

Michael B. Jordan says full of insight and guidance for those seeking their inner selves

Deion Sanders says Eric Thomas moves, inspires, and challenges people to reach their full potential

Ed Mylett says crack the code of success with wisdom, inspiration, and good old-fashioned truth

Editorial Reviews

Review

“The first time I heard ET’s voice, I became an instant fan. If you’ve ever been to church and you hear the pastor speaking, and you think, Man, he must be talking to me, that’s how it is to hear ET speak. It always feels like he’s talking directly to you. He shows up 100 percent every time without asking for anything in return. And it’s not just for me. It’s for everybody. I’ve seen him give his phone number out to kids because he could tell they needed someone to talk to. He does it because it’s his calling. It’s his calling to coach us all in whatever way we need it. It’s his calling to be on our team.”—Chris Paul, from the Foreword

“Eric’s vision will transform perception about your mind and your heart. His words are a gift to people on a path of purpose.
You Owe You is full of insight and guidance for those seeking their inner selves.”—Michael B. Jordan

“Eric Thomas moves, inspires, encourages, and challenges people to reach their full potential.
You Owe You is flat-out brilliant, and he ain’t lied yet! We’ve got to look in the mirror and identify WHO and WHAT we see, and take full ownership regarding the WHY. Let’s make a commitment today because You Owe You.”Deion Sanders, Coach Prime

“Eric Thomas doesn’t mess around—he pushes you to your breaking point to help you find the inner strength you never knew you had. Every page of
You Owe You contains nuggets of wisdom, inspiration, and good old-fashioned Truth that will help you work harder, discover your real motivation, and crack the code of enduring success.”—Ed Mylett

About the Author

Eric Thomas, part coach, part preacher, all grind, is one of the world’s best known motivational speakers. In addition to reaching millions on YouTube, he works with many top businesses, the NFL, the NBA, the NCAA, and dozens of individual teams and players, as well as schools and prisons across the country. He has a PhD in education from Michigan State.

Product details

  • Publisher ‏ : ‎ Rodale Books
  • Publication date ‏ : ‎ September 13, 2022
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0593234987
  • ISBN-13 ‏ : ‎ 978-0593234983
  • Item Weight ‏ : ‎ 1.06 pounds
  • Dimensions ‏ : ‎ 6.31 x 1.02 x 9.4 inches
  • Customer Reviews:
    4.8 out of 5 stars 1,817 ratings

About the author

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Eric Thomas
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Eric Thomas is a loving father to his two children Jalin and Jada, and devout husband to wife DeDe of 24 years. A critically acclaimed author, world-renowned speaker, educator, pastor, and Audie Awards Finalist, ET as he is better known, has taken the world by storm with his creative style and high-energy messages. His words have already impacted millions of people in several hundred countries across the planet! His recent tours in Australia, London, and Africa have truly transformed him into a global phenomenon!

Drawing from his own personal experiences dealing with homelessness, not knowing his biological father, scholastic struggles, and various other obstacles, ET allows his life to be an "open book" from which radiates dynamic and inspiring messages that many people across all barriers relate to.

Not letting his scholastic struggles stop his growth, after 12 years, ET received his Bachelor's degree and in 2005, a Master's Degree from Michigan State University. Having already blazed a trail of community service initiatives such as his award nominated GED program, his critically acclaimed non-profit, Break the Cycle I Dare You, and a multitude of other educational and ministerial endeavors, Michigan State University is where he continued to pursue his passion to remedy the effects of adverse societal influences by developing the Advantage Program, an undergraduate retention program targeting high-risk college students. It is from

this platform that he initiated International Urban Education Consultants, a non-

profit committed to finding solutions to close the achievement gap in urban schools through goal framing and helping students to reform their perception of learning.

ET is currently a dissertation away from receiving his PhD in Education Administration. As a consultant of Michigan State University, ET is the epitome of hustle, drive, determination, and success and when coupled with a vision, millions of others have been able to unlock the secrets revealed in his award nominated autobiography, The Secret to Success, which has scaled the social media charts with over 50 million hits. Trailing closely behind his hit premiere release is his sophomore project, Greatness Is Upon You. Both titles can be found on the label of his publishing company, Eric Thomas and Associates Publications.

As CEO of his Consulting Firm, ETA LLC., Eric has led his team through the doors of dozens of Fortune 500 companies and other reputable organizations such as General Electric, Quicken Loans, AT&T, Nike, Under Armour, New Balance and UPS. He has also consulted for major Universities, sports teams, and affiliates such as the MLB, NBA, NFL, the University of Michigan, Duke, North Carolina, and dozens With Eric's persistence of higher education, along with the knowledge of life's pains, he truly is a living testament that "When you want to succeed as bad as you want to breathe, then you'll be successful."

Customer reviews

4.8 out of 5 stars
1,817 global ratings

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Customers say

Customers find this motivational book powerful and life-changing, with relatable stories and a genuine approach. They appreciate its readability and thought-provoking nature, with one customer noting how it helps take responsibility for one's situation. The book receives positive feedback for its pacing, with one customer describing it as a blueprint for creating one's own path, while another highlights its unique ability to connect with diverse audiences.

125 customers mention "Readability"125 positive0 negative

Customers find the book highly readable and enjoyable, with several describing it as a must-read, and one noting it's the standard for success.

"simply and powerfully written. This book is encouraging with a plan of action to improve yourself to greatness." Read more

"...about the book, it isn't about ET's life and that's it, he takes us from rags to riches and anyone reading it will know there is hope, there is God..." Read more

"Awesome book and one thing I learned from this book is if I don’t take care of me then I can’t take care of the people I was sent to serve!" Read more

"...Thomas has indeed cracked the code of success, and through this brilliant book, he generously shares that knowledge with us all. Highly recommended!" Read more

87 customers mention "Motivational value"87 positive0 negative

Customers find the book highly motivational, describing it as one of the most powerful life-changing books that opens up their minds.

"simply and powerfully written. This book is encouraging with a plan of action to improve yourself to greatness." Read more

"...talks, he has such a powerful presence, powerful voice but mostly powerful message that I personally always find interesting and educational...." Read more

"...a lost, homeless teenager to a celebrated motivational guru is profoundly inspiring, and his message is both urgent and empowering: take control of..." Read more

"...I love how ET makes it simple but meaningful. Impactful and fun. Fruit never lies...." Read more

20 customers mention "Storytelling"20 positive0 negative

Customers appreciate the storytelling in the book, particularly the relatable stories shared by ET, with one customer noting how it helps with self-accountability and another highlighting its focus on taking responsibility for one's situation.

"...What sets You Owe You apart is Thomas’s authentic voice and relatable experiences...." Read more

"Overall good book, some parts were a little slower but all meaningful. I would recommend to someone who is wanting to get motivated." Read more

"...He discusses taking responsibility for your situation, recognizing your support systems, and learning to lean into your strengths...." Read more

"...know yourself, your gifts, and your why/purpose, There were stories that hit home for me and felt like ET was walking with me through my struggles...." Read more

10 customers mention "Authenticity"10 positive0 negative

Customers appreciate the authenticity of the book.

"...Dr. Thomas talks and you get up - not because of fear, but the man is genuine, and I like that he is also a preacher, so he always impacts me on a..." Read more

"Once again, ET brings the fire he is known and loved for with this real and honest book...." Read more

"...He shared from a place of truth, vulnerability, and reality...." Read more

"Getting this book was a no-brainer! ET is genuine, one-of-a-kind man, that walks in the integrity he speaks of...." Read more

9 customers mention "Pacing"9 positive0 negative

Customers appreciate the pacing of the book, with reviews mentioning how it provides a game plan and blueprint for creating your own path, while one customer notes how it changes lives one page at a time.

"...His journey is a testament to the power of self-belief and relentless effort...." Read more

"...you to start on your own journey of learning, growning , and installing discipline…." Read more

"Powerful and moving this book urges you to look within and enact change, to build your legacy, make a difference in your life, present, and an..." Read more

"...This book provides a game plan on how to master knowing yourself & your craft without compromising your standards/ integrity." Read more

8 customers mention "Language"8 positive0 negative

Customers appreciate the book's language, with reviews noting its engaging dialogue and ability to connect with diverse audiences.

"...by Dr.Thomas when he talks, he has such a powerful presence, powerful voice but mostly powerful message that I personally always find interesting..." Read more

"...Thomas’s ability to connect with a diverse audience—whether in boardrooms, locker rooms, classrooms, or on the streets—shines through in every page...." Read more

"...He gives you the tools and principles to self-discovery, purpose, relations, how to succeed, and exercise questions at the end of each chapter to..." Read more

"Great book, easy read. CP3 as the foreword set off a intriguing beginning for dialogue where Dr. Thomas goes into his personal upbringing and..." Read more

7 customers mention "Power"7 positive0 negative

Customers find the book powerful.

"...I get more impacted by Dr.Thomas when he talks, he has such a powerful presence, powerful voice but mostly powerful message that I personally always..." Read more

"Powerful and moving this book urges you to look within and enact change, to build your legacy, make a difference in your life, present, and an..." Read more

"...-accountability leading to self improvement and having to face you is powerful. Apply the teachings of this book" Read more

"This is definitely the book of the year ⭐️ So powerful and life changing⭐️" Read more

6 customers mention "Thought provoking"6 positive0 negative

Customers find the book thought-provoking, with relatable stories that encourage self-accountability and personal reflection.

"...grateful and truly appreciate the sacrifice and time that this beautiful Man of God Mr. Eric Thomas took to write this book for us all...." Read more

"This is a powerful read! ET gets real personal and opens up about growing up as a kid to adult, mistakes, challenges, finding your why, and so many..." Read more

"...I will be back to add my overall opinion of this true MASTERPIECE. I’d write more now, however this review is taking my attention away from reading...." Read more

"This is one of the best books I have ever read. This book makes you take a look at yourself and directs you to take care of yourself...." Read more

Valuable
5 out of 5 stars
Valuable
I'm so Grateful to not just only have this book but I'm also apart of this Man of God You Owe You Community. I already read a few pages in this amazing book that speaks to me already. I'm tremendously grateful and truly appreciate the sacrifice and time that this beautiful Man of God Mr. Eric Thomas took to write this book for us all. This book is truly helping me to never give up on my dreams and to keep on striving even when I do feel like I want to give up. The encouraging words in this book helps me to keep on going anyhow. This book is very valuable and it's worth investing in because you are investing in yourself. God bless you all that read this review. ☺️💕🙏
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Top reviews from the United States

  • Reviewed in the United States on May 6, 2025
    Format: HardcoverVerified Purchase
    simply and powerfully written. This book is encouraging with a plan of action to improve yourself to greatness.
  • Reviewed in the United States on April 3, 2024
    Format: KindleVerified Purchase
    Where do I start with this book? There is so much to say about it, it is overwhelming. But I will focus on what I took away from this book and why I would confidently recommend the next reader to get the book. This is my first ET book, because I get more impacted by Dr.Thomas when he talks, he has such a powerful presence, powerful voice but mostly powerful message that I personally always find interesting and educational. Dr. Thomas talks and you get up - not because of fear, but the man is genuine, and I like that he is also a preacher, so he always impacts me on a Christian level as well.

    I wasn't going to buy the book if I can be honest, but when I saw that the book is a New York Times Bestseller, I bought it out of respect. Why? One might ask. The answer is goals and determination to always strive, and that's what I learnt from ET. The man isn't just a preach and talk. He leads by example, listening to him is so powerful I decided to read the book, and it was one of the best investments to my growth. This book focuses on ET's life - where he started, what he went through and how he got to be where he is now. The book focuses on areas of his life that one would never know listening to his content.

    But here's the thing about the book, it isn't about ET's life and that's it, he takes us from rags to riches and anyone reading it will know there is hope, there is God out there who works, and anyone is capable of anything, regardless of the background, race, age or gender. This book washes away all excuses one might have in their head. It's not hard to see why he is the number one motivational speaker in the world. I agree that we owe it to ourselves to get to the next level, be the best God created us to be, but it doesn't magically or automatically happen. It is hard work, it's waking up early to start working on your dreams.

    This book is not an autobiography as most say it is, ET tells readers about his beginnings, where he grew up and how he grew up and things that molded him to be the person he is today. It's easier to relate to someone who shows the world that they were knocked down and got up, it gives hope and faith that anything is possible. Reading this book was one of the best decisions I ever did!!!
    7 people found this helpful
    Report
  • Reviewed in the United States on March 5, 2025
    Format: HardcoverVerified Purchase
    Awesome book and one thing I learned from this book is if I don’t take care of me then I can’t take care of the people I was sent to serve!
  • Reviewed in the United States on July 11, 2024
    Format: HardcoverVerified Purchase
    Eric Thomas’s You Owe You is nothing short of transformative. As someone who often felt that success was out of reach, this book served as the wake-up call I desperately needed. Thomas’s journey from a lost, homeless teenager to a celebrated motivational guru is profoundly inspiring, and his message is both urgent and empowering: take control of your life and stop waiting for inspiration to strike.

    Thomas’s ability to connect with a diverse audience—whether in boardrooms, locker rooms, classrooms, or on the streets—shines through in every page. His insights into understanding oneself, finding one’s motivation, and striving for enduring success are practical and deeply resonant. The book’s emphasis on accepting the need to sacrifice something good for something great particularly struck a chord with me.

    What sets You Owe You apart is Thomas’s authentic voice and relatable experiences. His journey is a testament to the power of self-belief and relentless effort. The book’s step-by-step guide is not only motivating but also actionable, making it a valuable tool for anyone looking to make meaningful changes in their life.

    Whether you’re at the beginning of your journey or looking to reach new heights, You Owe You offers the wisdom and encouragement needed to unlock your full potential. Eric Thomas has indeed cracked the code of success, and through this brilliant book, he generously shares that knowledge with us all. Highly recommended!
    4 people found this helpful
    Report
  • Reviewed in the United States on January 15, 2025
    Format: KindleVerified Purchase
    If this doesn’t make you desire more, push yourself, and discover the greatness within you, you didn’t read it well. I love how ET makes it simple but meaningful. Impactful and fun. Fruit never lies. Grateful for the opportunity to read his work and learn the best of what he has to offer. Definitely a must read for people who want to achieve their best by becoming their best.
    One person found this helpful
    Report
  • Reviewed in the United States on January 20, 2025
    Format: PaperbackVerified Purchase
    Came in perfect shape. I didn’t read paperback in the caption but it’s a nice copy & few pages I’ve read I am impressed 🫶🏽🫶🏽
  • Reviewed in the United States on June 6, 2025
    Format: KindleVerified Purchase
    Overall good book, some parts were a little slower but all meaningful. I would recommend to someone who is wanting to get motivated.
  • Reviewed in the United States on October 1, 2022
    Format: HardcoverVerified Purchase
    “..stop waiting for the stars to align…stop waiting for inspiration to strike…wake up and take hold of your own life.”

    A little over halfway on Page 1, ET’s voice bellowed from the page and yanked my attention in. From there on, I was taken on a journey; given a bird’s eye view of an individual who faced immense trials (including homelessness), battled grave insecurities, and had some of the best reasons to give up on himself, but ABSOLUTELY, UNAPOLOGETICALLY REFUSED TO QUIT!!!
    Holy Heaven, what did I just read? What did I just see within those pages?

    - A blueprint of success
    - A trumpet call to action
    - A vision of what’s possible
    - A biography of how transformation occurs when one aligns with his/her purpose.
    - A historical lens of life in Detroit and Chicago in the 1970s

    This book is all of that and SOOOOOO MUCH MORE which is why it is one of my best inspirational reads of 2022.

    It isn’t often that you find one of those books that demands you excitedly sit on the edge of your own bed of desire for greatness with each word, page, chapter. From the onset, ET is raw, real, relatable,and relentless littering each page with substantial wisdom gems for moving forward. By the time I was through reading (three days after it was delivered), I was beyond ready to “…begin building your legacy…to take control…to do the work…to become your dream…to become great…to step into yourself…to go write the book of you.”

    Hands down, A MUST READ!!!
    29 people found this helpful
    Report

Top reviews from other countries

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  • Dwayne
    5.0 out of 5 stars great book, practical
    Reviewed in the United Kingdom on October 30, 2022
    Format: KindleVerified Purchase
    At first I was going to give this book 4 stars but then I realise this book doesn’t necessarily speak to me in the part of the journey I’m currently walking. So I put myself in the shoes of someone longing to live the life that they dream of. So on my second time reading this book is phenomenal. Insightful into his life and how he became the no.1 speaker and practical applications for you to do the same.
  • Mamoun
    5.0 out of 5 stars amazing
    Reviewed in France on December 5, 2022
    Format: KindleVerified Purchase
    Merveilleux book, E.Thomas a changé ma vie. Il passe pas une journée sans écouté ses messages et chaque expérience de la vie, je trouve la réponse dans ces messages.
    Report
  • Amazon Customer
    5.0 out of 5 stars Recommend
    Reviewed in Canada on March 21, 2025
    Format: HardcoverVerified Purchase
    Bought as a gift and was told it's very inspirational. Great quality.
  • Levente
    5.0 out of 5 stars Beautiful
    Reviewed in Germany on April 2, 2023
    Format: HardcoverVerified Purchase
    The media could not be loaded.
    I recommend
  • Matthieu Ag
    5.0 out of 5 stars De l'inspiration, de l'énergie, une direction
    Reviewed in France on September 15, 2022
    Format: KindleVerified Purchase
    Tel un Cus D'Amato, le docteur Éric Thomas nous donne les clés pour nous défaire du plus terrible de nos adversaires, nous même.