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How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)

Y Combinator
1.82M subscribers
11K views 8 years ago
Lecture Transcript: http://tech.genius.com/Emmett-shear-l... Building product, and talking to users. In the early stages of your startup, those are the two things you should focus on. In this lecture, Emmett Shear, Founder and CEO of Justin.tv and Twitch, covers the latter. What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? See the slides and readings at http://startupclass.samaltman.com/cou... Discuss this lecture: http://startupclass.co/courses/how-to... Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Introduction 00:28 - First startup 01:07 - Second startup 04:44 - Talking to users 05:50 - Lecture focused note taking app 06:58 - Who would you talk to? 12:03 - User Interview 16:25 - Not interested in features 19:14 - One feature on top of Google Docs 22:44 - Validate the idea 24:08 - Hack something togeth …...more
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Introduction

0:00

First startup

0:28

Second startup

1:07

Talking to users

4:44

Lecture focused note taking app

5:50

Who would you talk to?

6:58

User Interview

12:03

Not interested in features

16:25

One feature on top of Google Docs

19:14

Validate the idea

22:44

Hack something together

24:08

Justin.tv Broadcaster Feedback

25:43

Competitor Broadcaster Feedback

28:20

Non-Broadcasters

29:34

Non-Broadcaster Feedback

29:45

Where were the issues?

32:16

Audience question

34:49

The most common mistake

35:03

How hard was it to get buy in from the rest of your company?

36:27

How hard is it to get buy in from the rest of your company?

36:41

Skype interviews for recording

37:44

User interviews - Don't speak your language

38:50

Channels used and do you compensate

39:50

User Feedback

40:59

Focus on a specific segment

42:13

Game publishers

43:35

How do you give good user feedback

45:13
How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)
179Likes
11,149Views
2017Apr 21
Lecture Transcript: http://tech.genius.com/Emmett-shear-l... Building product, and talking to users. In the early stages of your startup, those are the two things you should focus on. In this lecture, Emmett Shear, Founder and CEO of Justin.tv and Twitch, covers the latter. What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? See the slides and readings at http://startupclass.samaltman.com/cou... Discuss this lecture: http://startupclass.co/courses/how-to... Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Introduction 00:28 - First startup 01:07 - Second startup 04:44 - Talking to users 05:50 - Lecture focused note taking app 06:58 - Who would you talk to? 12:03 - User Interview 16:25 - Not interested in features 19:14 - One feature on top of Google Docs 22:44 - Validate the idea 24:08 - Hack something together 25:43 - Justin.tv Broadcaster Feedback 28:20 - Competitor Broadcaster Feedback 29:34 - Non-Broadcasters 29:45 - Non-Broadcaster Feedback 32:16 - Where were the issues? 34:49 - Audience question 35:03 - The most common mistake 36:27 - How hard was it to get buy in from the rest of your company? 36:41 - How hard is it to get buy in from the rest of your company? 37:44 - Skype interviews for recording 38:50 - User interviews - Don't speak your language 39:50 - Channels used and do you compensate 40:59 - User Feedback 42:13 - Focus on a specific segment 43:35 - Game publishers 45:13 - How do you give good user feedback

Follow along using the transcript.

Y Combinator

1.82M subscribers