Discover new kitchen selections
Your audiobook is waiting!
Enjoy a free trial on us
$0.00
  • One credit a month to pick any title from our entire premium selection to keep (you’ll use your first credit now).
  • Unlimited listening on select audiobooks, Audible Originals, and podcasts.
  • You will get an email reminder before your trial ends.
  • $14.95 a month after 30 days. Cancel online anytime.
Learn more about membership
Sold and delivered by Audible, an Amazon company
List Price: $14.81
By completing your purchase, you agree to Audible’s Conditions Of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Sold and delivered by Audible, an Amazon company

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audible Audiobook – Unabridged

Tim Brown (Author), Tim Roberts (Narrator), HarperCollins (Publisher)
4.4 out of 5 stars 928 ratings

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

Read more
Previous slide of product details
  1. Listening Length
    6 hours and 48 minutes
  2. Author
    Tim Brown
  3. Narrator
    Tim Roberts
  4. Audible release date
    October 25, 2011
  5. Language
    English
  6. Publisher
    HarperCollins
  7. ASIN
    B005ZH54ZY
  8. Version
    Unabridged
  9. Program Type
    Audiobook
Next slide of product details

Read & Listen

Switch between reading the Kindle book & listening to the Audible audiobook with Whispersync for Voice.
Get the Audible audiobook for the reduced price of $7.49 after you buy the Kindle book.

Product details

Listening Length 6 hours and 48 minutes
Author Tim Brown
Narrator Tim Roberts
Whispersync for Voice Ready
Audible.com Release Date October 25, 2011
Publisher HarperCollins
Program Type Audiobook
Version Unabridged
Language English
ASIN B005ZH54ZY
Best Sellers Rank #160,580 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#366 in Business Decision Making & Problem Solving
#368 in Organizational Behavior (Audible Books & Originals)
#1,362 in Business Management (Audible Books & Originals)

Customer reviews

4.4 out of 5 stars
928 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Customers say

Customers find the book great for exploring design thinking and appreciate its readability. The writing quality receives mixed feedback, with some finding it well-written by an experienced practitioner while others note it can be boring. Customers value the case studies and find the book useful and practical.

AI-generated from the text of customer reviews

Select to learn more

72 customers mention "Insight"62 positive10 negative

Customers find the book insightful, particularly praising its exploration of design thinking and implementation of new ideas, with one customer highlighting its human-centered approach.

"...With clear explanations of the key principles of the methodology, and compelling reasons why human-centered design is important, the book does a..." Read more

"...Design Thinking spreads techniques used by designers to be used for larger than typical design problems and also teaches these techniques to non-..." Read more

"...In effect, it is a book on design thinking...." Read more

"This book both informs and inspires. I took my time - and copious notes - going through it...." Read more

60 customers mention "Readability"60 positive0 negative

Customers find the book fascinating and well-written, with one customer noting it's not boring.

"This is an incredibly well written book that is accessible by anyone...." Read more

"...On one hand, it is nice to read the IDEO stories, on the other hand (as some other reviewers have pointed out), it makes it sometimes almost like a..." Read more

"...suggestions about what to do about it. In addition, it's a pleasure to read; it's articulate, literate, and well-argued, on the basis of &#..." Read more

"...- and get ample examples of it in use - then this book as a great read for you." Read more

23 customers mention "Inspiration"23 positive0 negative

Customers find the book inspiring, with helpful case studies and interesting stories, and one customer notes how it fosters an environment that generates new ideas.

"...yet gets across the fundamentals of design thinking in a clear and compelling way. Can't recommend this book highly enough." Read more

"...The book is a nice and quick read. The stories are interesting and it provides a good introduction to Design Thinking...." Read more

"This book both informs and inspires. I took my time - and copious notes - going through it...." Read more

"...classic constraints, and the emphasis on visual thinking and sharing was an inspiration. Well done!" Read more

10 customers mention "Use"10 positive0 negative

Customers find the book very useful and practical, with one customer noting how it suggests ways for all sorts of business, while another highlights the incredible work done by IDEO.

"...Finally, the book suggests ways for all sorts of business to create environments that lend themselves to innovation and ideation by incorporating..." Read more

"...And IDEO does some incredible, mind-blowing work. I recommend anyone in design or consulting read this book." Read more

"Dan Brown does a great job putting some of the projects from IDEO into perspective. He touches on practices, philosophies, mistakes, and more...." Read more

"...This book is written for everyone, not just designers and is useful to everyone, not just designers. This is a #1 read!!!" Read more

26 customers mention "Writing quality"18 positive8 negative

Customers have mixed opinions about the writing quality of the book, with some finding it easy to read and well written by an experienced practitioner, while others note that the presentation is mild and hesitant.

"...Perhaps the best part about this book is that it is an easy read, something you can easily digest in a weekend, and yet gets across the fundamentals..." Read more

"...The book is about 250 pages and reads easy and relative quick...." Read more

"...There’s no compelling story or message. The writing lacks fire. Stories of IDEO’s successes are unconvincing and uninteresting for lack of detail...." Read more

"...addition, it's a pleasure to read; it's articulate, literate, and well-argued, on the basis of "real world application" evidence. It..." Read more

Four Stars
4 out of 5 stars
Four Stars
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

  • Marc Bolick
    5.0 out of 5 stars If you could only read one book about design thinking, this is it.
    Reviewed in the United States on September 29, 2018
    Verified Purchase
    This is an incredibly well written book that is accessible by anyone. With clear explanations of the key principles of the methodology, and compelling reasons why human-centered design is important, the book does a great job of explaining what design thinking is and why it's important. As someone who initially approached design thinking with a healthy degree of skepticism, this book really shook my view of how to develop new products and services. Tim Brown does a great job of laying out the methodology and providing examples of how it has been used to develop cool stuff. Perhaps the best part about this book is that it is an easy read, something you can easily digest in a weekend, and yet gets across the fundamentals of design thinking in a clear and compelling way. Can't recommend this book highly enough.
    Helpful
     Report
  • Bas Vodde
    4.0 out of 5 stars Introduction in Design Thinking by CEO of IDEO
    Reviewed in the United States on May 25, 2014
    Verified Purchase
    "Change By Design" is an introduction to Design Thinking written by the CEO of IDEO, the famous design firm from which Design Thinking originates. The book is about 250 pages and reads easy and relative quick. Design Thinking spreads techniques used by designers to be used for larger than typical design problems and also teaches these techniques to non-designers. So people in cross-functional teams can focus on usable well-designed and well-solved products.

    The book consists of two parts. The first part is an introduction to Design Thinking and the second part describes how it might affect the world. Part One introduces many Design Thinking techniques such as creating empathy, deeply understanding the customer, brainstorming, prototyping, iterating, etc. Each of these techniques is described with stories and examples. Part two starts of with design thinking in organizations but then moves towards the more idealistic space of using design thinking to do good and solve real problems in the world.

    Each chapter covers one topic on Design Thinking. Each topic is introduces mostly by stories related to that technique. Most of the stories are directly from IDEO. On one hand, it is nice to read the IDEO stories, on the other hand (as some other reviewers have pointed out), it makes it sometimes almost like a sales pitch of IDEO. It would have been nice to have a other stories also.

    The book is a nice and quick read. The stories are interesting and it provides a good introduction to Design Thinking. Four stars and recommended for everyone who wants to learn about IDEO and Design Thinking.
    6 people found this helpful
    Helpful
     Report
  • JayArr
    5.0 out of 5 stars Great book well-written!
    Reviewed in the United States on February 20, 2015
    Verified Purchase
    Tim Brown's book is one of the best I've read in the last twenty years. It reflects the changes we've seen in the environment - the speedup of change, the adaptability required for survival and prosperity, and the widespread effect of these changes across all of economics and society as a whole. And then, Brown recommends some adaptations that are proven effective in such an environment. In effect, it is a book on design thinking. As a veteran business professor, I've seen a lot of "fad theories" come and go, but this one is one I believe will stick around because it explains not only what's happening, but offers suggestions about what to do about it.
    In addition, it's a pleasure to read; it's articulate, literate, and well-argued, on the basis of "real world application" evidence.
    It's certainly worth your time and money. I have both the physical book, and an e-copy, and I've read both several times, usually learning something new every time.
    One person found this helpful
    Helpful
     Report
  • Sharon
    5.0 out of 5 stars Excellent explanation of design thinking and inspiration for it
    Reviewed in the United States on November 25, 2018
    Verified Purchase
    This book both informs and inspires. I took my time - and copious notes - going through it. I challenged myself to think about how I would 1) apply it at the project level on service work we do 2) use it to guide innovation at a company level. This book allowed me to consider both applications.

    If you want to understand the basics of design thinking - and get ample examples of it in use - then this book as a great read for you.
    One person found this helpful
    Helpful
     Report
  • Abdurrahman
    3.0 out of 5 stars Great wisdom and information about design thinking
    Reviewed in the United States on June 29, 2017
    Verified Purchase
    The book is great for exploring the discipline of design thinking and even greater when it has applied it to so many cases of innovation in the context of "change". Tim has expansive experience in the field, no doubt about it.

    But, in many places in the book I found Tim wondering around aimlessly and that sometimes confused me, and many times made my journey of this read difficult. Maybe because he has the mind of a designer and design thinking could easily look like an aimless journey.. and coping with a mind of designer along a creative path is by nature an unpredictable experience. Besides, I wish Tim goes for a refresh on the book as 2008 is too old for an era of digital transformation and disruption.

    In my opinion, "design thinking" is a bad name for a way of work that has evolved over time and in many areas that hardly can be claimed as belonging to it. Empathy and human-centered approaches, observation, brainstorming, experimentation, and prototyping are all ways of work and development that you can find in many disciplines such as design, strategy, software, training, problem-solving, and many more. Being a bad name is because of two reasons: it emphasizes "thinking" and ignores "doing", and it mentally (not actually) attaches it to design while it applies to many other areas. But I guess "design thinking" is made to stick, and I have no real issue with that.

    I would recommend this book for those who would like to explore the topic and at the same be cautious of its fuzzy nature.
    8 people found this helpful
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Reka
    5.0 out of 5 stars Great book to read, awesome stories from the industry
    Reviewed in Germany on August 21, 2017
    Verified Purchase
    Tim Brown is the father of design thinking, so of course his book is a sort of bible. But it's not like a mandatory book to read, it's just simply very enjoyable. The book is full of real-life examples that bring the methodology even closer to you. I really liked his book, and totally recommend it for anyone who is interested in learning and applying the designer mindset in business content.
    Report
  • giovanni s.
    5.0 out of 5 stars This man changed my life
    Reviewed in Italy on February 22, 2018
    Verified Purchase
    What they all shared was optimism, openness to experimentation, a love of storytelling, a need to collaborate, and an instinct to think with their hands—to build, to prototype, and to communicate complex ideas with masterful simplicity. They did not just do design, they lived design.
    Report
  • Souza Pedro
    5.0 out of 5 stars The design thinking bible
    Reviewed in France on November 19, 2019
    Verified Purchase
    Super addictive reading that tells you from A to Z every step you'll go through when learning, experimenting and implementing design thinking. With an extra set of information about the inner change you'll have to go to become a design thinker.
    Report
  • MrSmith
    5.0 out of 5 stars Great Book
    Reviewed in Canada on May 12, 2017
    Verified Purchase
    good book for anyone looking to acheive great things. applied this thinking with my team with great success.
    Report
  • EmilyA
    5.0 out of 5 stars Well informed and delivered ahead of schedule
    Reviewed in Australia on November 5, 2021
    Verified Purchase
    Really happy with the process and wouldn't hesitate to order from them again. Thank you!
    Report