The Corporation

most people who have an interest in progressive causes will be somewhat familiar with the outline of the film - corporate personhood has essentially led to corporations having an insane amount of control over what we see, eat, drink, breathe and consume in general. corporations have become part of our consciousness at an unshakable and unwashable level. they are ubiquitous, single-minded (profit), subversive parasites that erode our society from within. with this in mind you'd think the film was a marxist commercial out to bring capitalism to its knees. you'd be wrong. the film is remarkably even-handed in its approach.

governmental as well as market fixes are proposed by different interviewees. i'm very much into the work of noam chomsky and michael moore (both are interviewed), i've read fast food nation, i'm a big fan of adbusters, i own naomi klein's "no logo" and korten's "when corporations rule the world" so a lot of this stuff wasn't all that new to me, but some of it was and the film is a perfect amalgamation of all this information. archive footage is used extremely well, like a hip-hop artist melding together samples in ways that create an entirely different tapestry of sound. interviews, archival footage, and good old investigative journalism are used to present a solid case about the role corporations have in our global society; as well as how we've gotten to this point and where we may be going. despite the heavy nature and brutal pacing of much of the film, there are a few moments of ironic comedy.

i do think the film would have done well with a few momentary pauses early in the film to allow things to soak in. in feature films a director might cut to an exterior for a beat or two to allow a bit of a cushion from one scene to the next, something similar may have aided the pacing of this film. it's actually remarkable that i wished it had taken a little more time considering its 2 hour and 25 minute runtime. i think it's testament to the film's strength. i also want to note that the long runtime and heavy nature of the film never came off as dry or overly-academic. in other words, it's not a boring film to watch - quite the contrary, it's a rather engaging and almost fun film to watch. i say "fun" reluctantly because learning about the ways in which a corporation is bilking America and the world out of our natural resources and hard-earned money isn't fun, but if you're interested in learning then it is an exciting film. a quick side note - the narrator had a perfect voice for the material and she reminded me a lot of the narrator in the "second renaissance" portions of the animatrix. generally i don't give films i've only seen once anything better than a B+, but this film blew me away from start to finish on so many different levels...A.

After a relatively straightforward start exploring the definition of incorporation, this documentary made some fairly meaty punches on its target material.

With the exception of a few sentimental and outdated "the poor people fight back" strands, most of the attacks were well constructed. Beyond simply saying that to a corporation profit is everything, the more difficult case was made: that everything can be turned into a profit. And that includes life, death, and the truth.

The depiction of the Corporation as a psychopath was used to link most of the material. The talking heads were usually on the money, including both Michael "9/11" Moore and Noam "Manafacturing Consent" Chomsky.

But what the film does well was report specific cases that certainly included a few gems. An attempt to privatize water, IBM servicing Nazi accounting, an attempted coup in the US, Fox burying news and of course Monsanto being Monsanto. You couldn't make those guys up.

The attempt to look at alternatives to the worst forms of Capitalism were not so successful. Right wing defenders of profit-at-all-cost use short sentences with single syllable words. The poor want to be rich. We make things you like. We don't care. Much of the left wing however, cannot counter this clarity.

And the last frame had the ebullient Mr Moore telling us to get off the sofa and do something. Yeah, like vote for Bush again?

"The Corporation" is a fun look at how corporations are destroying the world. I had avoiding seeing it at first, because I thought it would be kind of depressing... I was right, but it's depressing AND entertaining. Basically it shows how corporations run most of the known world. The movie starts out with the history of corporations, and how their power grows substantially after World War Two. According to the film, most of the world's governments and job markets are run or at least affected by corporate power. Corporations have the power to poison and despoil the environments and the people around them, and the larger these "corporate citizens" are, the more immune they are from prosecution. Basically, if corporate power remains unchecked, we are all screwed, except for the fat cats at the top. A fun, depressing look at our future.

The first time in a long time that I've seen a movie audience launch into applause at the end -- and I was as enthusiastic as everyone else.

While quite long (2 hours, 45 minutes)this film piles detailed examples on top of interviews on top of documentary film clips. Liberally laced with interviews with folks like Noam Chomsky, Naomi Klein and Michael Moore, it also includes insightful commentary from a (small) handful of liberated corporate executives.

The sum total is a compelling story of the evil that can be and is done by and in the name of corporations. I say this as one who has worked in a corporate environment my entire career, and who for a very long time has had difficulty getting past the 'but these are almost all nice people -- I don't know any ogres out to intentionally rape & pillage' perspective.

What I'm gradually wakening to is the realization that yes, the corporate structure is very efficient at doing what it's designed to do -- which unfortunately does not include taking social responsibility or the greater good into account. Instead it's ruthlessly focused on the bottom line, come hell (literally) or high water -- or polluted water.

I highly recommend this film. I know I'll be going back for a second viewing -- there's that much content, that I know I didn't absorb it all the first time around.

Where once we used to shop at our local shop and have bread and milk delivered by the local milkman from the local farms, now we shop in a supermarket that is multinational, eat at fast food restaurants that are everywhere and wear clothes made in the third world by those living in sweatshops. This documentary looks at the Corporation as if it was a person (something that US law says it basically is), charting its development, its character and the effects the concept of profit driven corporations has had on the world we live in.

First of all let me just say that I am fairly liberal in some regards but not to the degree as many of the audience I saw this with, many of whom could not signposted themselves anti-capitalist students if they'd actually carried signs. I should also own up and say that I currently work for an American corporation; in fact one of those who's logo flashes up in the section on the top 50 criminal companies (although I did work for an environmental charity prior to this so that gives you some idea of my muddled politics!). Having read No Logo, Fast Food Nation, seen Michael Moore films and, hey, actually used my own eyes and brain, it came as no surprise to me that the idea of a business that considers no growth to equal failing and must constantly earn more and more to be a bad thing. Nor was I surprised by the sweatshops or pollution that occurs. Neither would any of this be a surprise to the majority of the already tuned-in audience and wisely the film doesn't just rant at us about how terrible things are; instead it takes a fairly compelling look at the wider problems associated with this model. It is consistently interesting, compelling and, sadly, all a bit depressing.

The film's strength is that it never gets personal or preachy. The film allows the CEOs to get a fair chance to present their opinions and it never demonises any of them, the vast majority of them actually come off as very nice guys who seem to genuinely want to be ethical, environmental etc. Not only does this give the film a balanced feel (a refreshing change from Moore's axe-grinding and sermonising) but it also makes the subject more scary – it would be better if the system could be down to careless, evil men but it isn't; it is the system that is the problem and no one person is to blame. The structure of the film jumps around a lot and I'm not sure it entirely works because it is pretty overwhelming although I suppose it was always going to be hard to frame such a large, complex topic – just look at the anti-capitalist protests to get an idea of the multi-issue argument.

The film is not perfect of course and, looking around the audience after the film, it is evident that this film has mostly played to converted rather than winning new converts in the main. Part of this is how overwhelming it is but also the fact that it does run pretty long as well – not a problem once you're into it but perhaps a bit of a turnoff for those not seeking it out. Secondly the lack of answers is also a bit of a problem. I guess I preferred the ending to the alternative of being told to eat mung beans and make our own clothes but it is easy to feel that we just have to accept what we are being told is bad. For me personally this wasn't a massive problem because I do hold a position where I have to work to improve the sustainability of a small part of a big corporation so I left rather hopeful and looking forward to work the next day – but for many viewers I can understand why it feels like a dead end.

Overall though, this is a very good film that allows everyone a fairly balanced crack at the whip even if its agenda and politics are obvious from the start. It avoids demonising, simplifying and making it personal and it is stronger and more engaging as a result. It provides no easy answers but it does provide challenges and plenty to think about with all the talking heads making valid points for all sides and perhaps showing that the answers do lie in the middle – not the extremes of money chasing shareholders or the noisy and brightly dressed street protesters. Regardless of your politics it is worth seeing this film and it deserves to be seen by as wide an audience as lesser documentaries have been (and yes Michael Moore, I'm talking about you).