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Gut Feelings: The Intelligence of the Unconscious Paperback – Illustrated, June 24, 2008

4.3 4.3 out of 5 stars 185 ratings

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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (
BusinessWeek).
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Editorial Reviews

Review

? Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.?
?"The New York Times"

? Goes beyond Gladwell's Blink to reveal the evolutionary basis of intuition.?
?"Seed"

? Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.?
?"Men's Health"



Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.
"The New York Times"
Goes beyond Gladwell s Blink to reveal the evolutionary basis of intuition.
"Seed"
Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.
"Men s Health"

a Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.a
a"The New York Times"
a Goes beyond Gladwellas Blink to reveal the evolutionary basis of intuition.a
a"Seed"
a Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.a
a"Menas Health"

"Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut."
"MEN'S HEALTH"
"Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma."
"BUSINESS WEEK"
"Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too little; having just enough information works best."
"THE BOSTON GLOBE"
"There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points."
"TIME"
"Goes beyond Gladwell's "BLINK" to reveal the evolutionary basis of intuition"
"SEED"
"Winning blend of anecdotal and scientific evidence"
"HARTFORD COURANT"
"Converts aspecialized topic into a conduit for greater self-awareness among his readers."
"BOOKLIST"
"A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative"
"KIRKUS"

About the Author

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

Product details

  • Publisher ‏ : ‎ Penguin Books; Reprint edition (June 24, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0143113763
  • ISBN-13 ‏ : ‎ 978-0143113768
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.1 x 0.55 x 7.75 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 185 ratings

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4.3 out of 5 stars
185 global ratings

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Customers say

Customers find the book easy to read and fast. They appreciate the author's clear writing style and insights provided in the book.

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24 customers mention "Readability"17 positive7 negative

Customers find the book readable and easy to understand. They appreciate the clear explanations and insights, making it an easy and fast read. The author makes his points well, but he is definitely focused above the neck. Overall, readers find the book intuitive and straightforward, with simple processes for explicit processing.

"...This book is an easy and fast read that belongs on the shelf of everyone interested in politics and the social sciences...." Read more

"...implicit cognitive processing, and 2)simpler processes for explicit processing. This is in contrast to Daniel Kahneman et al...." Read more

"I enjoyed the book and was hesitant to come to the end of it. I would enjoy using it as a text book for a college class" Read more

"...May be this is not the best work of Gerd. I will be reading his other book sometime later this year." Read more

13 customers mention "Insight"13 positive0 negative

Customers find the book provides interesting insights and wisdom. They say it's a good read with interesting tips and a great point of view. The book is short and to the point, providing an unconforming view that intuition is guided by real evolution-based principles. It's a good book for adults and teenagers alike.

"I was already aware of the concept via some articles but the book provided extra insight, especially in regards of assuring we are using heuristics..." Read more

"...In contrast to Gladwell's work, this book is short and to the point...." Read more

"...right on the cutting edge of this research, it certainly added to my general knowledge, was easy to read - worth it." Read more

"Very informative book provides an analysis from a different perspective stressing the role of intuition...." Read more

Top reviews from the United States

  • Reviewed in the United States on August 12, 2009
    One of the major unexplained gaps in the science of economics is the assumption that consumers are rational. Based on the assumption of rationality economics papers are littered with differential equations and other forbidding mathematics which describe how consumers make choices. But in the real world consumers don't solve differential equations in order to decide whether or not to buy a cup of coffee. This is a sticky problem. The standard rebuttal is to point out that the flight of a baseball can also be described with all sorts of forbidding differential equations. The fact that baseball players don't solve the differential equations which describe the flight of the ball doesn't mean that they can't catch! Baseball players must subconsciously approximate this mathematical process.

    Gigerenzer points out that the standard rebuttal is wrong. A baseball player couldn't hope to gather and process all the information about the flight of a ball in real time, even approximately. Instead they use what he calls the gaze heuristic: 'fix your eyes on the ball and adjust your running speed so that your angle of vision to the ball remains constant.' The interesting thing about the gaze heuristic is that it ignores virtually all of the information about the ball's flight and focuses on just one piece of information: your angle of vision relative to the ball. But that single piece of information is enough to reliably let people catch a ball.

    That in a nutshell is the concept of bounded rationality. Once you factor in the cost of gathering and processing information it becomes extremely irrational to make decisions by solving differential equations. Heuristics (AKA rules of thumb) are the way to go. They give you a lot more bang for your information-processing buck. Here is the truly radical part of Gigerenzer's book. If you were to simply claim that heuristics allow people to make decisions that are almost as good on vastly less information then I doubt many modern social scientists would disagree. But in fact Gigerenzer shows that heuristics can outperform the information-greedy favorites of the social sciences like multiple regression analysis and neural networks with back propagation.

    Another really nice thing about this book is that Gigerenzer is a very good writer with a very light touch. You will not find the heavy and ponderous writing that you normally expect from scholars. This book is an easy and fast read that belongs on the shelf of everyone interested in politics and the social sciences. You may also want to consider The Bounds of Reason: Game Theory and the Unification of the Behavioral Sciences (you can easily and profitably skip over the math).
    26 people found this helpful
    Report
  • Reviewed in the United States on September 22, 2016
    I was already aware of the concept via some articles but the book provided extra insight, especially in regards of assuring we are using heuristics in the right environment. I know understand better we have to refrain from getting more information because we will loose the advantages.
    2 people found this helpful
    Report
  • Reviewed in the United States on February 3, 2008
    when reading Gladwell's Blink, I kept hoping that by the end of the book something about how my brain worked would be revealed. Well, I got a sense that the Blink-like decisions I made on a daily basis are more common than I thought and with a wider scope (racism etc). What was incredibly disappointing about Blink was that I walked away with no more insight. yes some examples were articulated, but this in some ways was not really the promise of the book. the promise of walking away with something concrete is fulfilled in Gut feelings, which is almost like a response to Blink; the author is saying to Gladwell "this is how its done, young jedi!". Get this book if you want to know why you fight with your spouse or why you get along with them. get this book if you want to understand how to improve yourself by having more insight into how your brain is wired. get this book and his other book on Risk, and you will become a better person. not a cheap promise.
    9 people found this helpful
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  • Reviewed in the United States on August 23, 2013
    -

    Are we really that flawed that in order to figure out which pizza to order you need to do multiple regression analysis?

    Or do we survive (and have for millennia) because we are part of the order of things, and as such, have innately within us, the correct mechanisms to figure out things.

    Or, are these mechanisms outdated in Modern society?

    Gigerenzer makes a very compelling argument for, not against, Heuristics.

    We are not flawed beyond repair in our thinking process.

    But maybe some that espouse 'biases' are.

    We do not have (or need) a computer-like brain, or worse, have a moral dictate to be an efficient being (even when such an attempt actually makes us less efficient!)

    Highly recommended.

    ___

    This is an identical review to Simple Heuristics That Make Us Smart (Evolution and Cognition Series) (Hardcover)

    I read both, either one or both work, up to you.
    7 people found this helpful
    Report
  • Reviewed in the United States on March 31, 2021
    I found about Gerd from NNT, while I love works of Nassim I found this book so-so. May be this is not the best work of Gerd.

    I will be reading his other book sometime later this year.
  • Reviewed in the United States on April 30, 2017
    After Tversky and Kahneman we thought that our brains were full of defects like swiss cheese. The author shows that it is not
    so much so. Our brains fail in simple logic at times because it uses too much information and its own rational not because of its defects.
    The conclusion of his research is that under uncertainity 'trained' gut feelings give faster and better results than rational thinking. The author gives
    hints about building 'adaptive toolbox' with rule of thumbs which is the objective of training the gut feelings.
    Author certainly contributes to a new chapter in decision making with his original research. I recommend the book highly for everyone.
    One person found this helpful
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  • Reviewed in the United States on September 5, 2012
    I had great hopes for this book based on the title. The author is interested in 1)implicit cognitive processing, and 2)simpler processes for explicit processing. This is in contrast to Daniel Kahneman et al. The author makes his point well, but he is definitely focused above the neck. Implicit processing, which he lauds, is highly influenced by feelings, and the gut (I do mean the actual intestines) is a great source of feeling and wisdom, but the author is silent about that.
    2 people found this helpful
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  • Reviewed in the United States on December 22, 2013
    This is the guy that Malcolm Gladwell "borrowed" many of the ideas in Blink from. In contrast to Gladwell's work, this book is short and to the point. The language usage and editing is not perfect (English is not the author's first language), but good enough.
    2 people found this helpful
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Top reviews from other countries

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  • Charm
    5.0 out of 5 stars Great read
    Reviewed in Germany on May 1, 2024
    A book that makes you think.
  • Jean-Marc
    4.0 out of 5 stars A gut feeling about Gut Feelings
    Reviewed in Spain on April 5, 2019
    I have a strong sensation that this book is going to be a tool in aiding us to break from current impractical paradigms..
  • Coconuts
    3.0 out of 5 stars Received the book in a bad condition.
    Reviewed in Singapore on January 12, 2021
    Just received the book but it was truly disappointing.. I paid the hardcover price for the better quality of book but I received it in a bad condition and it has a black mark on the book
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    Coconuts
    3.0 out of 5 stars
    Received the book in a bad condition.

    Reviewed in Singapore on January 12, 2021
    Just received the book but it was truly disappointing.. I paid the hardcover price for the better quality of book but I received it in a bad condition and it has a black mark on the book
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  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on October 15, 2015
    I recommended this book to all my friends
  • Alberto Biancardi
    4.0 out of 5 stars Paradigmi
    Reviewed in Italy on July 13, 2013
    Non sono uno psicologo... ma il testo mi sembra dia in modo equilibrato la visione e alcune possibili risposte che lo psicologo può sottoporre all'economista (a chi si occupa di scienze sociali) riguardo a uno dei punti di discussione più rilevanti di questi anni.
    Più estremo a mio avviso di altri testi - tipo thinking fast and slow di kahneman - ma da leggere per capire quanto i modelli economici (o di regolazione economica, ecc.) rischiano di essere distanti dai meccanismi decisionali umani...
    Chi vincerà?