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Getting Real
BOOK REPORT
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
WHY IS THE BOOK RELEVANT?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
WHAT'S IN IT FOR ME?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
WHO IS 37SIGNALS?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
WHY IS THE BOOK RELEVANT?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
WHAT'S IN IT FOR ME?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
WHO IS 37SIGNALS?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
196 pages, Kindle Edition
First published January 1, 2006
232 people are currently reading
8831 people want to read
About the author
Jason Fried
7 books1,424 followersJason Fried is the co-founder and President of 37signals. Jason believes there’s real value and beauty in the basics. Jason co-wrote all of 37signals books, and is invited to speak around the world on entrepreneurship, design, management, and software.
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