There's a huge tendency when building something to put your head down and keep grinding it out, hoping that "if you build it, they will come." This book is a much-needed reminder that you need to have systems (or a team in place) to start building an audience or connecting with people WHILE building.
Like all books, there's a difference between learning and doing. If you're an experienced marketer, you may not find earth-shattering new information or tips and tricks. However, it's a good overview for the "reps" you're going to be putting in on a daily basis to really get your products and services out there in a big way.
"Founder Brand" is a solid book and an enjoyable read.
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About the author
The Founder Brand Was the Playbook Gong Used for Success
What, you may ask, is a founder brand? A founder brand? A brand based upon the story of the founder, and then sharing the story and the villain? A brand that solves your needs, but also gives you a human connection with a founder? Gong's CEO points to this playbook as revolutionizing his company's growth. There is a Harvard case study about this exact story: Gong Resonating Conversational Insights. Andy Raskin builds strategic narratives for companies, and I believe Gong was one he worked with. Christopher Lochhead and the Category Pirates are way ahead on this thinking in their many eBooks shredding the most common marketing sacred cows. Finding difference and distinctiveness makes our jobs as marketers easier and the founder brand playbook is one you need to be aware of. To put this another way, how do you stand out in a sea of 500 competitors who offer the same type of product in the market? The Founder Brand might be the answer you're looking for.
Top reviews from the United States
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- Reviewed in the United States on February 15, 2022Format: KindleVerified Purchase
What, you may ask, is a founder brand?
The Founder Brand Was the Playbook Gong Used for Success
Reviewed in the United States on February 15, 2022
A founder brand? A brand
based upon the story of the
founder, and then sharing
the story and the villain? A
brand that solves your needs,
but also gives you a human
connection with a founder?
Gong's CEO points to this playbook as revolutionizing his company's growth. There is a Harvard case study about this exact story: Gong Resonating Conversational Insights. Andy Raskin builds strategic narratives for companies, and I believe Gong was one he worked with. Christopher Lochhead and the Category Pirates are way ahead on this thinking in their many eBooks shredding the most common marketing sacred cows.
Finding difference and distinctiveness makes our jobs as marketers easier and the founder brand playbook is one you need to be aware of. To put this another way, how do you stand out in a sea of 500 competitors who offer the same type of product in the market?
The Founder Brand might be the answer you're looking for.
Images in this review
Top reviews from other countries
- Mathew MarrReviewed in Canada on April 27, 2022
A brand marketing guide that is more than just theory
Format: PaperbackVerified Purchase - Wycliffe Tumwesigye SandeReviewed in the United Kingdom on February 25, 2022
Listen, this book is incredible, easy to read and written well.
Format: PaperbackVerified Purchase
I have been listening to Dave for a long time and o couldn’t wait to one read a book written by him. This is not a book just for founders - it’s a book for all including marketing leaders who want to see their organisations thrive and grow.Wycliffe Tumwesigye SandeListen, this book is incredible, easy to read and written well.
Reviewed in the United Kingdom on February 25, 2022
In fact, I hope more and more marketing leaders but this book and read it in order to help their founders and brand growth.
Personally, I’m on mission to get more friends to read and take all insights and grow their own founder brand. 👉👏
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- I. KrutainisReviewed in the United Kingdom on January 27, 2023
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Format: KindleVerified Purchase
