Starbucks has changed customer rewards forever

Here's how 🧵👇

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Traditional rewards programs are simple

🔹 Users earn points when they buy the product
🔹 Points can be redeemed for more of the product
🔹 There are different levels based on your points

But there's one big problem

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Your points are trapped!

If you decide you don't want to eat at that restaurant again, you can't do anything about it

Your points are now worthless

It turns out you don't really 'own' your points

The company does

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That's where @Starbucks comes in

Their Odyssey rewards program allows users to OWN their loyalty

And most importantly, sell their loyalty

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Customers complete tasks to earn earn Digital Stamps

Tasks include:
- Learning about the history of Starbucks
- Watching a video on coffee beans
- Purchasing a coffee 5 weeks in a row

Starbucks wants us to be part of their community

And they're paying us to do it...

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Instead of being trapped, users can sell their stamps

And there is a HUGE market for it

People have spent over $1M buying and selling these stamps

Here's why.

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Stamps earn you points

Points can be redeemed for experiences:
🔹 Virtual Coffee Classes
🔹 Name a coffee tree
🔹 An exclusive visit to a Starbucks Reserve store

And if these don't sound cool

Then you can sell your stamp to someone else

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The next phase of the internet is built around ownership

Ownership of your own data, your loyalty, your brand

Starbucks understands this and every other company will be forced to follow

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If you want to learn more about how companies are paving the next wave of the internet, I have a free weekly newsletter (link in bio)

Subscribe now and thanks for reading!

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