Why cake mix lacks one essential ingredient | article by Veronique Greenwood - Upcarta

Why cake mix lacks one essential ingredient

Article
2017
#Nutrition

Veronique Greenwood

@vero_greenwood

Read on www.bbc.com

The invention of cake mix nearly foundered – but when manufacturers made a counter-intuitive change to their simple recipe, sales boomed.

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Antonio García Martínez @antoniogm · May 7, 2023

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From Twitter

A classic marketing case study is Betty Crocker redefining “made from scratch” by intentionally (but needlessly) requiring the addition of an egg to cake mixes to boost sales.