In their exposé, the authors of the hoaxed paper, James Lindsey and Peter Boghossian, offer two reasons for their hoax: (1) the pretentious nonsense that often passes for scholarship in postmodernism studies, and (2) the lax standards of some peer-reviewed journals. Critics of the hoax pounced on the second, claiming that the journal that published their nonsensical paper, Cogent Social Science, is a lowered-tiered journal and therefore the hoax was a failure. My motivation for publishing the exposé focused on the first problem. To me, it wouldn’t have mattered if the hoax were published in the Annals of Improbable Research, The Journal of Irreproducible Results, or even the Onion. The point, for me, is not to fool journal editors, but to expose scholarship that passes for cogent argumentation in support of a thesis that is, in fact, what Gordon Pennycook, James Allan Cheyne, and their colleagues call “pseudo-profound bullshit.”