I SUCKED at writing when I started last year.

Since then, I’ve built a:

• 1,480 email list
• 10,379 Twitter following
• Consistent income stream

All because I learned basic psychology.

Here are the 7 psychological biases you need to know (to CRUSH it online):

Barnum Effect

We believe generic information applies specifically to us.

Because we all want to be understood and feel “special”.

The perfect example of this are horoscopes.

Tip: personalize your communication.

Bandwagon Effect

Social currency is powerful.

We’re more likely to do or say something because it’s popular.

Ship 30 for 30 does this masterfully at the start of every cohort.

Tip: show popularity.

Mere Exposure Effect

We prefer things we’re familiar with.

Because our mind doesn't like uncertainty.

So the more we see something, the more we trust and like it.

Dakota's built his brand on pineapple pizza (horrifying, but effective).

Tip: repeat yourself.

Curiosity Gap

Curiosity is the driving force of humanity.

It’s the reason we have every technology today.

And the reason threads go viral on Twitter. You NEED to click and read them.

Tip: arouse curiosity, then withhold information.

(PS: it's why you're reading this thread.)

Halo Effect

We relate skill in one area to skill in all areas.

It's because of how our brains perceive "reality".

A high-quality brand builds the perception of offering a high-quality service.

Tip: set up a good-looking profile.

IKEA Effect

We disproportionately value the things we create.

Because we all have a psychological need to feel "competent".

Canva makes you feel like a world class designer.

Tip: engage and seek input from your audience.

Loss Aversion

The pain of losing is twice as much as the pleasure of gaining.

It’s because of the evolutionary wiring of our monkey minds.

Flash sales are the best example of loss aversion in action.

Tip: persuade by highlighting what’s at stake.

7 psychological biases you need to know (to CRUSH it online):

• Ikea Effect
• Halo Effect
• Loss Aversion
• Barnum Effect
• Curiosity Effect
• Bandwagon Effect
• Mere Exposure Effect

Thanks for reading.

Studying the human mind is fascinating.

Apart from writing better, I've learned a ton about myself. Win, win.

If you liked this thread, I’d appreciate you sharing the 1st tweet.

And follow me for more on writing, psychology & storytelling: @adityatheverma