In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.

Here's what we've discussed:

1:44: Kate's startup experience and mistakes she wants you to avoid

11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?

15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?

21:31 - How I applied her 4 questions and my results

33:30 - How to ask questions that lead to insights

37:84 - Rapidfire round

Key links:

- There are only 4 questions you *really* need to answer to get started

- Reach out to Kate on Twitter (she is kinda very popular but responsive there)

- Clarity Calls Cheat Sheet (highly recommend to buy)