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Stig Brodersen chats with Trey Lockerbie, Co-founder & CEO of Better Booch, to discuss his acquisition of Live Soda and the valuable insights from the process.

IN THIS EPISODE, YOU'LL LEARN:
- The concept of optionality and how Trey learned to prioritize health after his sister's diagnosis of breast cancer.
- Why Trey wanted the brand to grow organically rather than pursuing aggressive expansion.
- The evolving landscape of industries and the shift towards profitability over rapid growth.
- Comparison of Warren Buffett's patient, value-investing approach with the prevalence of momentum traders in today's market.
- Acquisition of Live Soda and the challenges in the process.
- Negotiation dynamics and deal terms.
- The importance of setting boundaries and time constraints during investment negotiations.
- The impact of social proof in investment decisions.

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▶️ RELATED VIDEOS:
- Lessons in Approaching Acquisitions w/ Brent Beshore: https://youtu.be/rNRayXNg1Xs
- Reduce Energy Costs and Emissions: Thermal Energy International w/ William Crossland: https://youtu.be/WjlsHLXyYBY
- Teqnion Raises Capital w/ Daniel Zhang: https://youtu.be/y48O8JIJuw4
- Teqnion Stock Explained w/ Daniel Zhang: https://youtu.be/8RNGOzJpcEU

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DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. The Investor’s Podcast Network copyrights this show. Written permission must be granted before syndication or rebroadcasting.