Imagine looking at the world and seeing economics everywhere. Whether it was in family dynamics, discrimination in the workplace, the criminal mind…absolutely anything!!! When first mooted this was an alien idea to many, including many economists but this was the novel approach of the highly influential and award-winning economist Gary Becker. Becker is many economists' favourite economist, at least those economists keenest on market-based, "rational" approaches. Where once economics stayed in its lane, now, post-Becker, Economics goes wherever it chooses, with tools such as cost-benefit analyses applied in all areas of human activity. Nothing is safe from economics thanks to Gary Becker! Whether he deserves our thanks our opprobrium for this is debatable but in this episode of their award winning podcast, Pete and Gav, your friendly neighbourhood economists, explore his life and ideas. So if you are wondering why students should now do an investment appraisal before going to university or why siblings are nice to each other, even when they are horrible to other people, then this podcast is for you! As always there is a quiz, some music and book recommendations and a cocktail you can make to compliment the episode. Technical support comes from ‘Ace of Bass’ Nic.