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Episode 561: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) tell the story of a niche plant blog becoming a $27M/yr gardening empire.

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Show Notes:
(0:00) Intro
(2:00) $27M ARR gardening influencer
(14:30) Fruit Marketing: How Hass avocados became #1
(23:30) New Movement: Man Camps
(31:00) Search Engines - Best Business In The World
(44:00) Sergey Brin and Larry Page Stories You've Never Heard

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Links:
• Plant Daddy on YouTube - https://www.youtube.com/@epicgardening
• Epic Gardening - https://www.epicgardening.com/
• Kagi - https://kagi.com/
• Camp MFM Sizzle - https://tinyurl.com/5bam77eb

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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano