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Know Your Customers’ “Jobs to Be Done”

  • Article
  • Sep 1, 2016
  • #Innovation #Business
Clayton M. Christensen
@ClaytonMChristensen
(Author)
Taddy Hall
@taddyhall
(Author)
Karen Dillon
@KarDillon
(Author)
David Duncan
@DavidDuncan
(Author)
hbr.org
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Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.

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Sachin Rekhi @sachinrekhi · Mar 10, 2022
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