a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)

Crossing the Chasm: a high tech marketing classic, introduces Technology Adoption Lifecycle & the “chasm” you have to cross to grow your product’s adoption from “early adopters” to the “early majority” group (some examples are dated, but still good)