The Oracle of Omaha, Warren Buffet, once said that “it takes 20 years to build a reputation, and five minutes to ruin it”.
In the age of the internet, it sometimes feels like it takes even less than that. A single tweet can be enough to determine that you and your views are in fact beyond the pale (just think of JK Rowling’s infamous “people who menstruate” tweet last year). Your reputation can be absolutely REKT in a mere instant.