Thread by Blake Menezes (blakemenezes.eth)

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  • Feb 13, 2022
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Today I’ll be live tweeting the way brands are mentioning crypto, web3 or doing an NFT giveaway during the #SuperBowl. Keep an eye on this thread; I’ll also be doing a wrap up and a matrix of the brands participating. My guess: @poapxyz is going to be one of the stars. Let’s go⬇️
First up: @MillerLite has opened up their bar in @decentraland. You can pour a pixelated beer to receive a free @poapxyz :

.@nounsdao is ready for the Super Bowl. It’s been confirmed they’ll be in a @budweiserusa commercial, but they’ve also launched a Snapchat and Instagram filter to “nounify” commercials with their CCO glasses.

.@ftxapp is confirmed to be running a bitcoin giveaway, per @blockworks, but we don’t know what the commercial looks like yet. blockworks.co/ftx-to-give-away-bitcoin-as-part-of-super-bowl-ad-campaign/
.@binance is launching a @poapxyz to give away a commemorative POAP to those who see celebs talking about crypto during the game on www.cryptocelebalert.com www.benzinga.com/node/25441972
Crypto.com has been teasing out a promo with @KingJames and seems to be teeing up an activation after the Super Bowl with this tweet. When you engage with it, the @cryptocom will @ you with more details.

Exchange @etoro has confirmed a commercial but has yet to share if there will be some kind of a giveaway. I’m sure there will a CTA for audiences at the end of this Super Bowl spot. adage.com/article/special-report-super-bowl/crypto-platform-etoro-enters-super-bowl/2398371
.@cryptoadzNFT just dropped a non-official @budweiserusa commercial, bringing back the nostalgia from a classic Super Bowl commercial. Check it out here from @0xMcGill @SuperTightWoody and the @cryptoadzNFT team. Check it out, thanks @gtmcknight for sharing in @CPGclub ⬇️

Another one that I almost missed: Canadian-based exchange @bitbuy is spending roughly 25% of their ad budget to promote their exchange during the Super Bowl. @Blockworks_ reported this from an interview with their marketing director. www.youtube.com/watch?v=aI3LNq_lres #web3brands
Keep an eye on @coinbase and @Coinbase_NFT today; might be worth turning on reminders. More below 👇

Everyone catch the @nounsdao sighting in the @budlight commercial? The project has already minted out, and everyone who bought one (price was $399 USD) will be able to claim these physical @nounsdao glasses.

decrypt.co/92809/bud-light-to-give-nft-holders-physical-glasses-inspired-by-nouns-nfts
.@coinbase #SuperBowl ad is a giveaway of free bitcoin for new users and an opt-in for up to $3M of prizes for existing users. #web3brands
Just dropped a summary that I'll be updating throughout the game on @viamirror.
Super Bowl or Crypto Bowl? Brand Activations, NFT Drops, and More at Super Bowl 2022: mirror.xyz/blakemenezes.eth/1bNHb67_nj3H2qM5Jsh_KRWwImlnVtRg21K_Tprate0

Coinbase and Oculus news.


Continuing to update this thread, and the post below. Latest Easter Egg in the @cryptocom ad. Great catch, @VanyR0xz .

Claim opportunity: Every time you see a celebrity shilling crypto in an ad, go to this site and claim a @poapxyz (proof of attendance protocol). First shared by @jowyang . cryptocelebalert.com/celeb-alert


Wondering how brands will find out who minted what and engage with consumers in the future? Check out what @jowyang and @dotBen are doing at @mnemonichq. (just came up on our live Twitter Space discussing marketing at the #SuperBowlLVI )
Fun tidbit from @sandy_carter and @taylor_stein on this Alexa commercial : Amazon adds an inaudible sound to ensure that every Alexa around the world isn't accidentally set off.
Thanks for sending this tweet, @MGTalksRetail . Good catch by @vincenzolandino on how FTX is trolling Coinbase.

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