“A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality | article by Alex Kantrowitz - Upcarta

“A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality

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Mar 11, 2022
#BigTech

Alex Kantrowitz

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An industry built on cheap Facebook ad space and low shipping costs is crashing with no bottom in sight.

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Joe Weisenthal @TheStalwart · Mar 11, 2022

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From Twitter

Good read from @Kantrowitz on the decimation of big DTC companies, between costlier and costlier online ads, and tight supply chains.