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Today's #ship30for30-session taught me all about Twitter Threads and how to use them to go VIRAL.

@dickiebush & @Nicolascole77 are masters at this. Blew me away

If you missed this session, here are my top 6 takeaways.

A goldmine for you if you are serious about threads 👇
1/ CLEAR, not CLEVER

From the first tweet, your reader must instantly grasp:

• What is this thread about?
• Who is this for?
• What will the reader "get"?
• Why should they trust you?
• What is the transformation?

If these criteria aren't met, the reader is gone.
2/ Use the following PROVEN ways to create your first sentence:

• Strong & declarative
• Thought-provoking question
• Controversial opinion
• Moment in time
• Vulnerable statement
• Unique insight

Your first sentence is the first thing your reader sees. Use it wisely.
3/ Use the following PROVEN thread structures:

• Frameworks
• Stories
• Actionable Tips
• Anything Lists
• Threads Of Threads

For each of them, be clear on what it is, what your reader will get and your credibility.
4/ Format with BULLET POINTS and LINE BREAKS

The more skimmable, the better.

For bullet points on Twitter, press option 8 on Mac or alt 7 (num-pad).

Or if you want to be efficient, use Magical (free plugin) to quickly add "•" as a shortcut: www.getmagical.com/
5/ Clear TL;DR

The TL;DR shall quickly repeat the headlines you have used as a nice summary.

The lead-in tweet, TL;DR and last tweet is the only three visible when scrolling.

Let your reader get the gist and they will thank you, even dive deeper if interested.
6/ Clear CTA

You want to give interested readers an easy way to know you better.

Either by typing your username, website, other threads and newsletter.

Plus combinations of the above.
The TL;DR

• Clear, not clever
• 6 proven first sentences for use
• 6 proven structures for use
• Format for easy skimming
• Clear TL;DR (recursive, I know)
• Clear CTA

Do all of this and you can effortlessly skyrocket!
If you liked this thread:

1. Follow me @OscarLagrosen for one atomic essay & thread per day about antifragile hyper-productivity (+ full presence)

2. Join the upcoming #ship30for30 April cohort:
www.ship30for30.com/

The best course EVER for aspiring and seasoned writers!
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