such a great book! also "wanting" by @lukeburgis which explains memetic desire, as well as "simulacra and simulation" by baudrillard - or a summary of it is fine, lays out how our perception of reality is formed (it's memes!)

Alchemy is awesome Book Most compelling secrets to human decision-making can be found in surprising places Sutherland’s journey through the strange world of decision-making is filled with astonishing lessons for all aspects of life and business.

+ 1 on Alchemy. Read it 3 times. The audiobook is particularly good with @rorysutherland ‘s own narration. Psycho-logical solutions are criminally overlooked and underrated. I find all of Rory’s work outstanding.

99% of marketing books are terrible But some are great Each of these 3 favorites is really a book on psychology and human nature, and about acknowledging that good marketing is about seeing things as they are and not as they ought to be What 10/10 marketing books are there?