Stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary timesThese days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. But according to recent research out of Bain & Co., virtually all of today's top-performing companies achieve superior results by growing their cores. Unfortunately, there's very little in the way of practical advice on how to go about doing that. Based on exclusive research conducted by its author's brand consultancy firm, brandgym, Grow the Core shows you how to build your company's core brands and business for an unbeatable competitive edge in any economic climate.Provides inspiration and practical advice and proven tools, techniques and frameworks for building and strengthening your core businessThe first practical, action-oriented guide to driving core growth versus struggling to break into new marketsPacked with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and DanoneFeatures exclusive brandgym research, in addition to front-line experience on over one hundred brand visioning projects

(From Goodreads)