Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend. Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.

James Gleick @JamesGleick · Sep 19, 2022

Astonishing thread. I have been buying this Sriracha for years. I had no idea.

Tweet Sep 15, 2022

by Trung Phan

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