Varsity-Backed Cheer Governing Body Faces Debt and Obligations | article by Daniel Libit - Upcarta

Varsity-Backed Cheer Governing Body Faces Debt and Obligations

Article
Jan 3, 2023
#Sports #Privateequity

Daniel Libit

Read on www.sportico.com

Cheerleading's U.S. governing body was created by Varsity and lives off a multimillion-dollar loan from the company. Can it credibly lead the sport?

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Matt Stoller @MattStoller · Jan 3, 2023

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This is a really interesting article on how private equity giant Bain Capital is trying to manipulate the cheerleading industry into the Olympics to salvage its investment.