I grew my newsletter from 0 → 35k in 7 months.

But newsletter growth took countless experiments.

Here are 8 tips for growing your newsletter in 2 minutes:

Remove Friction

Newsletter growth requires perfecting one key statistic:

Conversion Rate

You want to optimize the traffic you drive by:

• Building clear landing pages
• Explain in <10 words what value you deliver

Referral Program

The biggest mistake in newsletter growth:

Aiming for virality and not building systems for growth.

Build a referral program easily on Beehiiv that compounds with every send.

Leverage unlocks using:

• Merch
• Free products
• Free subscriptions

Lead With Value

People are protective of their inboxes.

You need to anticipate all their concerns with your copy.

Don't give them a chance to question your content.

Your sign-up page should:

• Show credibility
• Offer sample content
• Tell readers what to expect

Add Recommendations

I've gained up to 3,500 subscribers/month off of recommendations.

The feature enables me to:

• Build relationships with other creators
• Grow high-quality subscribers passively

Plug on Socials

Newsletters may not go viral, but long-form social posts can.

Plug your newsletter on:

• LinkedIn gallery posts
• Long-form tweet threads

Use the exposure effect to your advantage.

Many people need to see your content 10+ times before subscribing.

Develop a Consistent Format

Growth hacks can't trump erratic content.

Pick a format that:

• Excites you
• Is sustainable
• Isn't complicated

Then:

• Overdeliver on value
• Build relationships with your audience
• Drives them to share your content organically

A/B Test Rigorously

Your subject line can govern whether you get 10k opens or 30k opens.

You never want to fall behind on open rates.

I test 4 subject lines via @beehiiv's feature to ensure I know what works.

Data > Instinct

Send a Sample Issue Upon Signup

I send my newsletter out every Saturday.

But 2,000+ new subscribers sign up throughout the week.

Part of my onboarding flow sends them a sample issue.

This:

• Maintains high open rates
• Hits them while they are still excited

Want to go deeper?

I'm giving away my (free) 2023 Community Playbook to help you grow to 1 million raving fans.

It's worth over $249.

Get it here:

www.getrevue.co/profile/matt_gray_

Thanks for reading! Follow me @matt_gray_ for more content like this.