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This past year, I’ve:

• Grown a 150,000+ audience
• Made $2,741 in 2 weeks
• And worked with my heroes

Here’s my 7-step playbook for building online:
*Disclaimer*

This is a long one.

I recommend you block off 15min on your Calendar…

Or bookmark and circle back to this later.

You've been warned 🙃

Here we go ↓
The 7 steps go something like this:

1. Build Mindset
2. Build Yourself
3. Build Unique Knowledge
4. Build Proof
5. Build Demand
6. Build Distribution
7. Build Products
Step 1: Build Mindset

The first step is to realize that you can build your desired lifestyle.

That wealth isn’t reserved for the smart, the rich, or the pretty.

Ethical wealth creation is completely possible for you.
The greatest thing about this career path is that it’s permissionless.

Meaning: You don’t need to rely on anyone else. It’s 100% on YOU.

With that said, let’s begin.
Step 2: Build Yourself

The people who make the most - give the most value to the world.

Elon Musk → Helping save humanity

Jeff Bezos → Making magic wishes a reality

Mark Zuckerberg → Connecting the entire world

If you want to build wealth, you must first become valuable.
How?

By building valuable skills.

My suggestion?

Start with the foundational skills.

These skills will amplify whatever else you do.

If you master them, you’ll never struggle to find valuable work.

- Writing
- Thinking
- Learning
- Speaking
- Selling
Step 3: Build Unique Knowledge

Naval Ravikant has this idea of unique knowledge.

Unique knowledge is something you can’t be trained for.

Because if someone can train you, you can be replaced.
Unique knowledge is built through trial and error.

Through experience.

It’s the result of “throwing sh*t at the wall” and figuring it out yourself.
Step 4: Build Proof

As you create a more well-oiled system - the next step is to prove it.

Test it out on others and see if you get the same results with them.

- Freelance for a company
- Coach someone 1-2 steps behind you
- Apprentice under someone you admire
System didn’t work? Iterate and try again.

System did work? Sweet. Collect a testimonial.

Notice how this is similar to the scientific method?

The only way to learn is through experience.
Step 5: Build Demand

If you want freedom, you must create demand.

To create demand, you must prove your competence.

You do this by creating content.

Content allows you to:

1. Drive up the perceived value of your brand
2. Attract and convert customers & clients automatically
Think of content as tiny magnets that get sent out to the world and work for you 24/7 - attracting your “tribe”.

Create content that points out the problem your tribe is facing.

Then create the product that provides the solution.

Focus on the results you’ve helped others get.
This will make them desire the outcome you’re selling.

Do you see how this is all coming together?

You first, master the ability to create a desired result.

Then, you prove you can achieve the desired result.

Then you tell everyone you can do it.
Step 6: Build Distribution

As you create content online - people will begin to take notice.

Eventually, your reputation will proceed you.

Opportunities will come to YOU instead of you chasing them.

Now the goal is to build symbiotic relationships.
Organically build your network until you have a diverse portfolio of friends.

It sounds weird saying it like that, but basically, the cliche saying is true: “Your network is your net worth.”

Now here’s the crazy part:
Say you have an audience of 100,000 followers.

You make friends with 5-10 other online builders.

Each with their own 100k.

Now, when you launch your product…
You have potentially 500k-1M eyeballs on your offer

(not including the people who’ll see your offer on the timeline).

In an age of infinite leverage, distribution is king.
Step 7: Build Products

Design your product around a result you’ve delivered repeatedly.

(This is why step 4 was so important)

But also realize that everything on the internet has already been shared before.
People don’t buy your product, they buy an extension of you.

(Which is why step 5 was so crucial)

At the core, a product simply delivers a transformation in a shorter amount of time.
A product is a digital asset that you create once but use multiple times.

You detach your initial time investment from your potential income.

Like this thread, for example.

I’m writing this once. But thousands of people are gonna read it.
Lastly, I’d like to leave you with this quote:

“For the first time, those who can educate and motivate themselves will be almost entirely free to invent their own work and realize the full benefits of their own productivity.” – Sovereign Individual
This process is not for everyone.

It takes work and effort.

You’re constantly learning, building, and evolving.

And sometimes it gets tough.
But trust me - it’s SO worth it.

Stick with it.

Keep going.

And I’ll catch ya on the other side.

- Jay
P.S. Want to join me and 3,500+ digital builders?

Click the link below and let's build!
jayyanginspires.beehiiv.com
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