Thread
I earn $40,000+ per month as a solo creator.
If I had to start over, here's what I'd do: 🧵
If I had to start over, here's what I'd do: 🧵
1.) Start an weekly newsletter
If you have experience in a particular industry or niche, start there and position yourself as an expert.
If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.
If you have experience in a particular industry or niche, start there and position yourself as an expert.
If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.
2.) Study, study, study
Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.
The better you know a subject, the more unique, insightful, and compelling your work.
So read – a LOT.
Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.
The better you know a subject, the more unique, insightful, and compelling your work.
So read – a LOT.
3.) Go HARD on Twitter
There's still a lot of opportunity on Twitter – especially with Threads.
Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.
Tweet daily and publish 1-2 threads per week.
There's still a lot of opportunity on Twitter – especially with Threads.
Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.
Tweet daily and publish 1-2 threads per week.
4.) Repurpose your best threads
There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.
You can use Tweetpik or go the extra mile and use a design template from @canva.
There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.
You can use Tweetpik or go the extra mile and use a design template from @canva.
5.) Direct social followers to your newsletter
Append every Thread and every carousel with a Call To Action to subscribe to your newsletter for more.
This is a slow drip, but it's consistent.
And every subscriber counts!
Append every Thread and every carousel with a Call To Action to subscribe to your newsletter for more.
This is a slow drip, but it's consistent.
And every subscriber counts!
6.) Start offering 1:1 consulting
Your subscribers will look at you as more knowledgeable than them.
Offer hourly 1:1 consulting to your readers – start at $100/hr and add a booking link to your email signature.
Increase the price $100/hr every 10 bookings.
Your subscribers will look at you as more knowledgeable than them.
Offer hourly 1:1 consulting to your readers – start at $100/hr and add a booking link to your email signature.
Increase the price $100/hr every 10 bookings.
7.) Cross-promote with other newsletters
The best way to get new subscribers is to put your newsletter in front of other newsletter subscribers.
Cross-promote with other related newsletters or purchase paid advertisements in them.
The best way to get new subscribers is to put your newsletter in front of other newsletter subscribers.
Cross-promote with other related newsletters or purchase paid advertisements in them.
8.) Roll out newsletter sponsorship
It's pretty common to get ~$30 per CPM ($30 per 1,000 subscribers) in newsletter sponsorship.
At 10,000 subscribers, that's $300 per newsletter advertisement which is $1200-1500 per month!
This can really add up.
It's pretty common to get ~$30 per CPM ($30 per 1,000 subscribers) in newsletter sponsorship.
At 10,000 subscribers, that's $300 per newsletter advertisement which is $1200-1500 per month!
This can really add up.
9.) Create a digital product
Through your email replies and consulting calls, you will identify patterns in the problems your audience have.
Create a low-priced digital product (a course or Notion template) to address that problem.
Add it to your welcome sequence and footer.
Through your email replies and consulting calls, you will identify patterns in the problems your audience have.
Create a low-priced digital product (a course or Notion template) to address that problem.
Add it to your welcome sequence and footer.
10.) Increase ad inventory
Once you're consistently filling your newsletter sponsor slots, increase your ad inventory.
Two options:
• Adding a second slot per email
• Publishing two emails per week
This doubles your sponsorship revenue overnight!
Once you're consistently filling your newsletter sponsor slots, increase your ad inventory.
Two options:
• Adding a second slot per email
• Publishing two emails per week
This doubles your sponsorship revenue overnight!
11.) Stay the course
If you've gotten this far, you'll have a steadily growing business!
At this point, time is on your side. Just keep doing what you're doing with a focus on consistently making your content a little bit better.
If you've gotten this far, you'll have a steadily growing business!
At this point, time is on your side. Just keep doing what you're doing with a focus on consistently making your content a little bit better.
12.) Ignore distractions
The more your audience grows, the more "opportunities" will come your way.
Most of these are actually distractions in disguise.
Instead of starting new projects from zero, keep compounding your progress.
The more your audience grows, the more "opportunities" will come your way.
Most of these are actually distractions in disguise.
Instead of starting new projects from zero, keep compounding your progress.
With this strategy, you'll have three revenue streams:
1.) Consulting
2.) Sponsorship
3.) Digital product
This gives you a diversified, resilient business!
You'll simultaneously be growing across your newsletter AND social.
And as your audience grows, so will your revenue.
1.) Consulting
2.) Sponsorship
3.) Digital product
This gives you a diversified, resilient business!
You'll simultaneously be growing across your newsletter AND social.
And as your audience grows, so will your revenue.
This approach is simple, but it isn't EASY.
It takes hard work and time to become one of the most knowledgeable creators in your niche.
It takes discipline to publish consistently – especially in the beginning.
Be resilient. Work hard. Have faith.
This is a long game.
It takes hard work and time to become one of the most knowledgeable creators in your niche.
It takes discipline to publish consistently – especially in the beginning.
Be resilient. Work hard. Have faith.
This is a long game.
That's it! Any questions?
If you enjoyed this thread:
1. Follow me for more advice for succeeding as a creator
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If you enjoyed this thread:
1. Follow me for more advice for succeeding as a creator
2. RT the tweet below to share it with your friends
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Each week I dig into the science of what makes today's top creators successful. By learning from their example, you'll grow faster too.
Join 16K+ subscribers here:
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