Heeyoung Yoon

I am Heeyoung Yoon, a Ph.D. candidate in Marketing at Stern School of Business, New York University.

My research interests lie in the area of prediction bias, consumption experiences, and judgment and decision making.
In particular, my primary research examines when people fail to accurately predict their consumption amount and how this can lead to suboptimal decisions. My other streams of research focus on interpersonal relationships and consumer choices. Please find my CV for more information.