Professor at the Wharton School of the University of Pennsylvania. Internationally best-selling author and expert on change, word of mouth, viral marketing, and social influence.
Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.
