Liz Castells-Heard

Liz Castells-Heard is a Multicultural marketing industry force with a Stanford MBA, finance and psychology training, and 40 years General market, client-side and Multicultural experience on hundreds of brands and diverse categories. Her strategic and analytical acumen, brains, ‘tell it like it is’ magnetic style, passion and values make her a thought leader, and her foresight guides clients to maximize revenue and ROI.

Liz is CEO and Chief Strategy Officer of Infusion by Castells, a top Multicultural marketing agency with clients such as Charter, Toyota and McDonald’s. Founded in 1998, Liz envisioned a Multicultural agency focused on client ROI, with full immersion in a client’s business, strategy as the roadmap to creative solutions, and analytics to find and tell the story. This led her to trademark TransculturationTM – a business-building model that guides companies to profitably integrate and align Hispanic into all the 5 P’s.

A top Multicultural business executive, she galvanizes and demands excellence. She is tenacious, compassionate and fiercely loyal. Liz’s top cause is empowerment through education. She sits on various boards, including The LAGRANT Foundation and Easter Seals, is a frequent speaker and regularly tapped as an industry source.

Liz gets her survival instinct, optimism and energy as a Cuban exile; her fearlessness fed by her father, 350-foot bungee jump and living in diverse places like NY, PR, Michigan, Geneva and London; and her unconventional spirit fueled by her husband Alan of 37 years and fellow Scorpio.

Liz lives in Scottsdale amongst 1,00s of saguaros, two German Shepards and a rescue Chihuahua who thinks he is a German Shepard. She spends most her time shuffling between her LA and NY offices. Her personal motto: 'No regrets. Celebrate life. Anything is possible. Life’s hurdles strengthen, free and get us to fly to that next level.'