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W. Chan Kim

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Educated at Ross School of Business and became a Professor. Moved to France, became a Professor of Strategy and Management at INSEAD. Co-director of the INSEAD Blue Ocean Strategy I... Show More

Educated at Ross School of Business and became a Professor. Moved to France, became a Professor of Strategy and Management at INSEAD. Co-director of the INSEAD Blue Ocean Strategy Institute.

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Book 2004
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
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Recommended by 4 people
6 mentions
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