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B. J. Fogg

www.bjfogg.com
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Social scientist and author. Research associate and adjunct professor at Stanford University. Founder and director of the Stanford Behavior Design Lab.

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B. J. Fogg @bjfogg
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Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!

Book 1984
Influence: The Psychology of Persuasion
by Robert B. Cialdini
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