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Mike Beckham

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Husband, Father, Believer. CEO of Simple Modern. I share what I’m learning about building a consumer brand, creating healthy culture, and living purposefully.

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Tweet May 26, 2022
In 2016 I co-founded a drinkware company. It seemed insane to others We would be competing with great brands like Yeti and Hydroflask. We only had $200,000 while our competitors had hundreds of millions. Today we sell over $100,000,000 annually.
by Mike Beckham
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Tweet Sep 22, 2022
COVID set off a supply chain phenomenon known as the bullwhip effect. For the past 2 years, it has battered US businesses that import products from overseas. But now, companies that were the biggest victims are going to win big in the months ahead.
by Mike Beckham
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Tweet Mar 29, 2022
This year we will sell over $100 million in hydration products at Target, Sam’s Club, and Walmart. The most surprising part? When I co-founded Simple Modern six years ago, I had zero experience in physical retail. Want to sell into mass retail? He
by Mike Beckham
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